--- title: "Membership Hack: Instagram Engagement" id: "43721" type: "post" slug: "membership-hack-instagram-engagement" published_at: "2018-08-10T20:38:36+00:00" modified_at: "2018-08-10T20:38:36+00:00" url: "https://associationsnow.com/2018/08/10/membership-hack-instagram-engagement/" markdown_url: "https://associationsnow.com/2018/08/10/membership-hack-instagram-engagement.md" excerpt: "The American Dental Hygienists' Association has a big presence on Instagram, where it highlights member stories every week and once a month gives a student member full-account access for a day-in-the-life look." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "digital market" - "Member Engagement" - "Membership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Membership Hack: Instagram Engagement **How to hack it?** Chances are good many of your members already use Instagram. It’s quickly outflanking other social media platforms, thanks [to popular features (opens in a new tab)](https://www.recode.net/2018/8/8/17641256/instagram-stories-kevin-systrom-facebook-snapchat) like Instagram Stories. So it seems only natural that the American Dental Hygienists’ Association uses the platform in a variety of ways to share members’ stories. Its two most effective tactics are a weekly post called [#MondayMember (opens in a new tab)](https://www.instagram.com/p/BmJ3isChTLb/) and a once-a-month account takeover. For #MondayMember, ADHA starts with an online survey asking members to share a bit of background information and a personal story. It selects one to feature each week. Here’s this week’s post: > [View this post on Instagram (opens in a new tab)](https://www.instagram.com/p/BmJ3isChTLb/?utm_source=ig_embed&utm_campaign=loading) > [A post shared by @youradha (opens in a new tab)](https://www.instagram.com/p/BmJ3isChTLb/?utm_source=ig_embed&utm_campaign=loading) And once a month, ADHA gives a student member full-account access to post photos and videos to the [@yourADHA (opens in a new tab)](https://www.instagram.com/youradha/?hl=en) story feed. “It’s a day-in-the-life look at student members’ lives,” says Natalie Judd, a principal at Big Voice Communications, who works on strategic communications with ADHA. “Instagram has really come on fast for us and this group.” **Why does it work?** These two types of social engagement are helping to grow ADHA’s member presence on Instagram—the account has almost 4,700 followers. “We’ve had really great success, and it drives our Instagram numbers,” Judd says. “Our engagement rate with these posts are sometimes 100 times the average rate.” **What’s the bonus?** Instagram can be used to engage young members early in the membership experience and to spotlight those who show potential as up-and-coming leaders, Judd says. (Pixabay) [Tim Ebner](https://associationsnow.com/author/tim-ebner/) Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor. [More articles by this author](https://associationsnow.com/author/tim-ebner/) Tags: [#digital market](https://associationsnow.com/tag/digital-market/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [ArticleReport: Membership Growing Thanks to Better CommunicationJuly 16, 2024](https://associationsnow.com/2024/07/16/report-membership-growing-thanks-to-better-communication/) - [ArticleDevelop a “Big Rock” Webinar Strategy to Spark Engagement, Generate Leads, and Drive Nondues RevenueJanuary 22, 2026](https://associationsnow.com/2026/01/22/develop-a-big-rock-webinar-strategy-to-spark-engagement-generate-leads-and-drive-nondues-revenue/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F08%2F10%2Fmembership-hack-instagram-engagement%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !