--- title: "Daily Buzz: Associations for Left-Handers (Really)" id: "43740" type: "post" slug: "daily-buzz-associations-for-left-handers-really" published_at: "2018-08-13T20:53:13+00:00" modified_at: "2026-11-09T16:02:29+00:00" url: "https://associationsnow.com/2018/08/13/daily-buzz-associations-for-left-handers-really/" markdown_url: "https://associationsnow.com/2018/08/13/daily-buzz-associations-for-left-handers-really.md" excerpt: "It’s International Left-Handers Day. We break down how the holiday started, and some of the groups working to bring support to lefties around the world. Also: How to launch an association rebrand." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Marketing" - "rebranding" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Associations for Left-Handers (Really) Only about 10 percent of the world’s population is left-handed, so you could say that it’s a right-handed world. But southpaws have advocates too. In 1976, a group called Lefthanders International, Inc., launched [International Left-Handers Day (opens in a new tab)](https://www.usatoday.com/story/money/business/2018/08/13/international-left-handers-day/974727002/) —and it and a variety of other organizations have been keeping the lefty spirit alive ever since. Why a separate day? According to Dean Campbell, founder of Lefthanders International, it can be challenging to navigate the world as a lefty. “Ten years ago, you never would have seen a pair of left-handed scissors on store shelves,” [Campbell told the Associated Press in 1985 (opens in a new tab)](https://www.newspapers.com/clip/22765628/lefthander_international/) . “You could have walked into a classroom and all the desks would have been the same. Parents are no longer forcing children to use their right hands. I think the awareness we’ve created has helped.” Since Campbell launched the day more than four decades ago, a variety of organizations have helped carry the torch. Here are just a few: **The [Left Handers Club (opens in a new tab)](http://www.lefthandersclub.org/)** launched in 1990 to help southpaws around the world celebrate their uniqueness and raise awareness of their talents and needs. **The [Association of Left-Handers (opens in a new tab)](http://www.lefthanders.org/lefties/about-us) ,** based in India, has leaned heavily on media exposure to get its message out. **The [National Association of Left-Handed Golfers (opens in a new tab)](http://www.nalg.org/nalg.org/NALG_History.html)** has represented the interests of lefties on the links for an astonishing 82 years. In case you needed another reminder that there’s an association for everything, here you go. ### Tackling a Rebrand > “Take a look at your mission, vision, & core beliefs. Do these elements reflect the heart and soul of your association?”[@sherisinger (opens in a new tab)](https://twitter.com/SheriSinger?ref_src=twsrc%5Etfw) > gives practical tips on how to launch a successful association [#rebrand (opens in a new tab)](https://twitter.com/hashtag/rebrand?src=hash&ref_src=twsrc%5Etfw) > .[https://t.co/yaSBxpzgpz (opens in a new tab)](https://t.co/yaSBxpzgpz) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Sidecar (@sidecarglobal) [August 13, 2018 (opens in a new tab)](https://twitter.com/sidecarglobal/status/1028989295967789056?ref_src=twsrc%5Etfw) **Every association has a certain look and feel,** and, as time goes on, sometimes that look needs to change. But when exploring rebrand possibilities, the first question to ask is “Why?” [writes Sheri Singer for Association Success (opens in a new tab)](http://associationsuccess.org/article/more-than-a-logo-change-rebrand-reflections) . The answer might vary: You may be looking to attract new members, mirror a change in the industry, or stay relevant. Once the goal is defined, you can move forward with next steps, including conducting market research, creating messaging, developing a style guide, and promoting the new brand. ### Other Links of Note **Being an executive director** means managing your team while also maintaining the face of your organization. If you’re new to the role, learn how to own it, [from Nonprofit Hub (opens in a new tab)](http://nonprofithub.org/culture/how-to-own-your-executive-director-role/) . **Crafting your meeting menu?** The newest trend in catering: [shared meals (opens in a new tab)](https://www.bizbash.com/would-you-try-this-new-catering-trend-for-meetings/new-york/story/36004#.W3Ghwy2ZNAY) , says *BizBash*. **Leaders lead; managers don’t.** *Fast Company* offers insights on [how to figure out which you are and strategies to improve (opens in a new tab)](https://www.fastcompany.com/90214412/are-you-a-leader-or-a-manager-heres-the-difference) . (itakdalee/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) [#rebranding](https://associationsnow.com/tag/rebranding/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F08%2F13%2Fdaily-buzz-associations-for-left-handers-really%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !