--- title: "Daily Buzz: Pinterest’s Positive Stability" id: "43820" type: "post" slug: "daily-buzz-pinterests-positive-stability" published_at: "2018-08-19T17:31:21+00:00" modified_at: "2026-03-16T22:37:55+00:00" url: "https://associationsnow.com/2018/08/19/daily-buzz-pinterests-positive-stability/" markdown_url: "https://associationsnow.com/2018/08/19/daily-buzz-pinterests-positive-stability.md" excerpt: "After years of growth, Pinterest has stable impression and satisfaction numbers, according to YouGov research. That’s a big differentiator compared with other social networks. Also: an important piece of #ASAE18 news for Drake fans." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "digital market" - "rebranding" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Pinterest’s Positive Stability Pinterest—with its influx of craft and recipe ideas—has long been a social platform used for lifestyle inspiration. And after years of positive growth, Pinterest is reportedly going public next year. So, where does the social platform stand among consumers? Is it a place your association wants to be? [Data from YouGov BrandIndex (opens in a new tab)](https://today.yougov.com/topics/technology/articles-reports/2018/08/16/after-years-positive-growth-pinterest-public-image) shows that public perception of Pinterest is largely unchanged since 2016—namely, the platform remains stable in both the brand impression and consumer satisfaction departments. Pinterest’s impression score, which asks consumers whether they have a positive or negative impression of a brand, was at 13 in January 2013. (Scores range from minus 100 to 100, with zero being neutral.) Three years later, the score had more than doubled to 28. Since then, Pinterest’s impression score has maintained its position, though women rate the platform higher than men (42 compared with 14). The platform’s satisfaction score follows the same pattern: It was at 9 in January 2013 and moved up to 22 in January 2016, where it remains today. At a time when opinions of networks like Facebook and Twitter are wavering and Snapchat is losing momentum, [leading associations in other marketing directions](https://associationsnow.com/2018/08/associations-adjust-strategy-user-satisfaction-social-media-sinks/) , Pinterest might prove a fairly stable Plan B. ### Thank Us Later > For all of you wondering where Drake is, you can find him in the [#ASAEfdn (opens in a new tab)](https://twitter.com/hashtag/ASAEfdn?src=hash&ref_src=twsrc%5Etfw) > lounge in W470! [#ASAE18 (opens in a new tab)](https://twitter.com/hashtag/ASAE18?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/Idr3YEQZU3 (opens in a new tab)](https://t.co/Idr3YEQZU3) > > — ASAE Research Foundation (@ASAEresearch) [August 19, 2018 (opens in a new tab)](https://twitter.com/ASAEresearch/status/1031214237635502081?ref_src=twsrc%5Etfw) **You might remember,** if you attended the 2017 ASAE Annual Meeting & Exposition in Toronto, that [there was (opens in a new tab)](https://twitter.com/HowieBermanCAE/status/896718333466357761) a [circulating (opens in a new tab)](https://twitter.com/VinitaBDas/status/896721280321433600) [rumor (opens in a new tab)](https://twitter.com/torimillerliu/status/896720502718418944) that Drake [might appear (opens in a new tab)](https://twitter.com/campocomments/status/896735791153426432) at the [hometown event (opens in a new tab)](https://twitter.com/drnabil/status/897244445225168896) . Sorry to say, he didn’t show up at the Canadian conference, but he does make an appearance at the [2018 ASAE Annual Meeting & Exposition (opens in a new tab)](https://annual.asaecenter.org/) in Chicago—in painting form. A portrait of Drake and a painting of the Toronto skyline, both created during last year’s conference, are currently being auctioned off in the ASAE Foundation Lounge at this year’s event, taking place at McCormick Place through Tuesday. The starting bid for each painting is at $100; among the other items offered through the silent auction are an array of electronics, including a Nintendo Switch. (In case you’re wondering, a similar rumor about Chance the Rapper appearing at the Chicago event has yet to pick up steam, but it’s still early.) ### Other Links of Note **So, your association is getting a website redesign.** Here’s a checklist on how to attract and keep members engaged online, [from YourMembership (opens in a new tab)](https://www.yourmembership.com/blog/website-design-checklist-attract-engage-association-members/) . **Google Goggles are going away, but Google Lens is coming.** How could you use the visual search and augmented reality app at your meetings? *The Verge* offers [insight into some of its AI and AR features (opens in a new tab)](https://www.theverge.com/2018/8/17/17715048/google-goggles-app-update-lens-ai) . **Culture is important in any organization,** and certain processes can enhance culture and benefit employees. *Association Success* recommends [adding these three strategies to your culture playbook (opens in a new tab)](http://associationsuccess.org/article/3-ways-to-boost-your-culture-playbook) . (Chayantorn/iStock Editorial/Getty Images Plus) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#digital market](https://associationsnow.com/tag/digital-market/) [#rebranding](https://associationsnow.com/tag/rebranding/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F08%2F19%2Fdaily-buzz-pinterests-positive-stability%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !