--- title: "Daily Buzz: Google Analytics Spreads to Images" id: "43911" type: "post" slug: "daily-buzz-google-analytics-spreads-to-images" published_at: "2018-08-27T22:20:52+00:00" modified_at: "2026-03-16T22:41:00+00:00" url: "https://associationsnow.com/2018/08/27/daily-buzz-google-analytics-spreads-to-images/" markdown_url: "https://associationsnow.com/2018/08/27/daily-buzz-google-analytics-spreads-to-images.md" excerpt: "The latest update on Google Analytics will include specific data on Google Images. Also: how to avoid awkwardness when meeting people." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Data Tracking" - "digital market" - "Google Analytics" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Google Analytics Spreads to Images Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Now, Google is making it easier to track those statistics in an upcoming Analytics update. “The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” [says Krista Seiden on the Google blog (opens in a new tab)](https://www.blog.google/products/marketingplatform/analytics/google-images-data-google-analytics/) . Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. Now, Google Images is changing the referral source URL so that there will be a new source line item. It will display as “google images” in the Source report and “google images/organic” in the Source/Medium report, says Seiden. These insights will be available within regular analytics. The data may help you get a better feel for where to allocate your marketing budget. ### Meeting People for the First—or Second—Time > New post: Have I Met You Before? Three ways to minimize embarrassment when [#meeting (opens in a new tab)](https://twitter.com/hashtag/meeting?src=hash&ref_src=twsrc%5Etfw) > people [https://t.co/5d0UmFngBu (opens in a new tab)](https://t.co/5d0UmFngBu) > [#lifelessons (opens in a new tab)](https://twitter.com/hashtag/lifelessons?src=hash&ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/Q2XbaAYiOa (opens in a new tab)](https://t.co/Q2XbaAYiOa) > > — Adrian Segar (@ASegar) [August 27, 2018 (opens in a new tab)](https://twitter.com/ASegar/status/1034047086227070977?ref_src=twsrc%5Etfw) **“Have we met?”** Whether you’re on the giving or receiving end of that question, the moment can be awkward. But when you attend a lot of meetings, you meet a lot of people—and sometimes you forget them. Instead of pretending to know the people you’ve forgotten, meetings designer and facilitator Adrian Segar suggests [reframing the conversation to avoid embarrassment (opens in a new tab)](https://www.conferencesthatwork.com/index.php/personal-effectiveness/2018/08/have-i-met-them-before-three-ways-to-minimize-embarrassment-when-meeting-people/) on both sides. For example, rather than “Nice to meet you!” say, “Nice to see you!” This small change removes any presumption that you and your counterpart might have already met. And if that strategy fails, well, there’s nothing wrong with being honest. ### Other Links of Note **One way to immerse attendees in your meetings: augmented reality.** *Event Marketer* breaks down five strategies for [how to bring the technology to your conference (opens in a new tab)](http://www.eventmarketer.com/article/five-strategies-for-elevating-events-with-augmented-reality/) . **It’s no secret that social media is a key marketing tool.** But it’s also an underrated way to recruit volunteers, [says Jade Anderson on the VolunteerMatch blog (opens in a new tab)](https://blogs.volunteermatch.org/engagingvolunteers/2018/08/23/how-to-recruit-volunteers-using-social-media/) . **Is it time for a process audit?** On her Smooth the Path blog, member researcher Amanda Kaiser outlines how [broken processes can inhibit engagement (opens in a new tab)](http://www.smooththepath.net/2018/08/27/broken-association-processes-fracture-member-engagement/) . (keport/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Data Tracking](https://associationsnow.com/tag/data-tracking/) [#digital market](https://associationsnow.com/tag/digital-market/) [#Google Analytics](https://associationsnow.com/tag/google-analytics/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoGoogle Analytics: Taking It to the Next LevelDecember 6, 2010](https://associationsnow.com/2010/12/06/google-analytics-taking-it-to-the-next-level/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F08%2F27%2Fdaily-buzz-google-analytics-spreads-to-images%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !