--- title: "Accounting Association Highlights Certificate Program to Stay Ahead of Automation" id: "44066" type: "post" slug: "accounting-association-highlights-certificate-program-to-stay-ahead-of-automation" published_at: "2018-09-12T17:37:49+00:00" modified_at: "2026-11-09T16:01:43+00:00" url: "https://associationsnow.com/2018/09/12/accounting-association-highlights-certificate-program-to-stay-ahead-of-automation/" markdown_url: "https://associationsnow.com/2018/09/12/accounting-association-highlights-certificate-program-to-stay-ahead-of-automation.md" excerpt: "In a new ad campaign, the Institute of Management Accountants highlights strategic growth opportunities amid technological advancement through the CMA certification program." taxonomy_category: - "Learning" taxonomy_post_tag: - "Accounting" - "AssociationsNow" - "automation" - "Professional Development" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" - "VP" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Accounting Association Highlights Certificate Program to Stay Ahead of Automation Over the years, with advanced tech like artificial intelligence and machine learning in place to crunch the numbers, the way accounting and finance professionals work has changed. Despite some challenges, the technology has also offered management accountants the opportunity to grow and focus on making key strategic business decisions. Now, the [Institute of Management Accountants (IMA) (opens in a new tab)](http://www.imanet.org) has launched a new campaign intended to highlight that growth opportunity through its [Certified Management Accountant certification program (opens in a new tab)](https://www.imanet.org/cma-certification?ssopc=1) . The CMA program prepares accounting and finance professionals for the rise of automation in the industry, as well as offers insight into core subjects such as financial planning, analysis, corporate finance, and risk management. The ads are a continuation of the IMA’s “You’ve Got to Earn It” campaign from 2017, which focused on the emergence of robots in the accounting field. This year, [the ads (opens in a new tab)](https://www.youtube.com/watch?v=QfYA8KB77J8&feature=youtu.be) emphasize how professionals with CMA certification are better poised to thrive alongside technology in the digital age. “When we first launched the ‘You’ve Got to Earn It’ campaign, we were just beginning to understand how automation would impact the work of accounting and finance professionals,” [said Jeff Thomson, IMA president and CEO, in a press release (opens in a new tab)](https://www.prnewswire.com/news-releases/ima-launches-global-ad-campaign-to-help-management-accountants-seize-the-opportunities-in-a-digital-age-300709237.html) . “Today, we’re keenly aware of the challenges, but also the opportunities AI offers to help management accountants add influence and value.” IMA’s mission is to advance the management accountant industry as a whole, and Thomson said the new strategic campaign will do just that. “As a global association, we hope this ad inspires the profession to embrace technology and gain the skills needed to work alongside our new robotic ‘friends,’” he said. (alashi/DigitalVision Vectors/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Accounting](https://associationsnow.com/tag/accounting/) [#automation](https://associationsnow.com/tag/automation/) [#Professional Development](https://associationsnow.com/tag/professional-development/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/) - [VideoUrban Land Institute- Project Recovery: Rebuilding Los Angeles After the January 2025 WildfiresSeptember 24, 2026](https://associationsnow.com/2026/09/24/urban-land-institute-project-recovery-rebuilding-los-angeles-after-the-january-2025-wildfires/) - [PodcastAssociations NOW Presents: All for the Love of Chicago: Rethinking the Destination ExperienceSeptember 10, 2026](https://associationsnow.com/2026/09/10/associations-now-presents-all-for-the-love-of-chicago-rethinking-the-destination-experience/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F09%2F12%2Faccounting-association-highlights-certificate-program-to-stay-ahead-of-automation%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !