--- title: "Daily Buzz: A Shout-Out to the Solo Exhibitor" id: "44132" type: "post" slug: "daily-buzz-a-shout-out-to-the-solo-exhibitor" published_at: "2018-09-18T21:32:17+00:00" modified_at: "2026-11-09T16:01:29+00:00" url: "https://associationsnow.com/2018/09/18/daily-buzz-a-shout-out-to-the-solo-exhibitor/" markdown_url: "https://associationsnow.com/2018/09/18/daily-buzz-a-shout-out-to-the-solo-exhibitor.md" excerpt: "The exhibitor that’s at your tradeshow by themselves is under a lot of stress, an association CEO notes. Also: Twitter brings back a much-wanted feature." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "book events" - "exhibitor" - "Meetings" - "tradeshows" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: A Shout-Out to the Solo Exhibitor If you’re cruising a tradeshow floor, odds are that you’re going to get pulled in by the big, flashy displays, the ones with the free food or maybe even alcohol. Eric Lanke, president and CEO of the National Fluid Power Association, [wants you to spare a thought (opens in a new tab)](http://ericlanke.blogspot.com/2018/09/ode-to-lonely-trade-show-worker.html) for the not-so-flashy exhibitor, “the solo staffer working the anonymous 10 by 10”: > You’ve seen them. They’re tired. They got there early and set up the booth themselves, and they’re going to tear it down by themselves at the end of the show. They’ve been on their feet all day, and their only breaks have been a few quick dashes to the bathroom. They have, in my humble opinion, the worst and most impossible of all jobs. Lost in the basement of some exhibition hall, squeezed into a row of 50 other booths just like theirs, they are there to sell, sell, sell. But Lanke notes that if solo booth workers pull all that off and still have smiles on their faces as they engage with the crowds, they can really stand out. His post hints at some interesting questions for meeting planners, especially: Are there ways to make the pain of the booth a little easier for those who are rolling solo? It could make the difference between a one-and-done exhibitor and someone who comes back with a little more help in future years. ### Back to Basics > 🆕 if you turn off timeline ranking in settings today, you’ll see all the tweets from people you follow in reverse chronological order…no “in case you missed it” or tweets the people you follow “liked”. [https://t.co/F9qOg9aC22 (opens in a new tab)](https://t.co/F9qOg9aC22) > > — jack (@jack) [September 18, 2018 (opens in a new tab)](https://twitter.com/jack/status/1042038232647647232?ref_src=twsrc%5Etfw) **Twitter has heard complaints** about a lot of things lately, but one lingering frustration for many users has been its move away from a feed that always shows the latest tweets first. Yesterday, the company announced it was reversing course [and would make it easier for users to opt to see new tweets at the top of their feed (opens in a new tab)](https://mashable.com/article/twitter-chronological-timeline-algorithm/#NIYUHe1XCgqc) . If you’re an old-school tweeter, that option might make you pretty happy. ### Other Links of Note **Considering a customer strategy?** On his blog, Marketing General Senior Vice President Tony Rossell [explains the downside (opens in a new tab)](http://membershipmarketing.blogspot.com/2018/09/should-associations-pursue-membership.html) of aiming for customer growth instead of membership growth. **If you’re running an old iPhone,** you should upgrade to iOS 12, which is getting good reviews. *The Verge* tells why [even old phones should make the leap (opens in a new tab)](https://www.theverge.com/2018/9/17/17862236/ios-12-review-download-features-update-speed-iphone-ipad-screen-time-notifications-siri) . **Speaking of Apple,** *Quartz* [has a neat anecdote (opens in a new tab)](https://qz.com/1392502/steve-jobs-licensed-amazons-one-click-patent-for-1-million-in-one-phone-call/) about how Steve Jobs once made a split-second decision to license Amazon’s famed one-click patent for $1 million. Talk about decisive leadership. (p_saranya/iStock/Getty Images Plus) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#book events](https://associationsnow.com/tag/book-events/) [#exhibitor](https://associationsnow.com/tag/exhibitor/) [#Meetings](https://associationsnow.com/tag/meetings/) [#tradeshows](https://associationsnow.com/tag/tradeshows/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoSneak Peek: Highlights from Day 3 of the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/sneak-peek-highlights-from-day-3-of-the-2024-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 2 from the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/asae-tv-daily-recap-day-2-from-the-2024-asae-annual-meeting-exposition/) - [VideoSneak Peek: Highlights from Day 2 of the 2024 ASAE Annual Meeting & ExpositionAugust 12, 2024](https://associationsnow.com/2024/08/12/sneak-peek-highlights-from-day-2-of-the-2024-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 1 from the 2024 ASAE Annual Meeting & ExpositionAugust 12, 2024](https://associationsnow.com/2024/08/12/asae-tv-daily-recap-day-1-from-the-2024-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F09%2F18%2Fdaily-buzz-a-shout-out-to-the-solo-exhibitor%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !