---
title: "Data: Associations Have Room to Innovate"
id: "9631"
type: "post"
slug: "data-associations-have-room-to-innovate"
published_at: "2018-09-20T00:00:00+00:00"
modified_at: "2026-03-15T02:51:33+00:00"
url: "https://associationsnow.com/2018/09/20/data-associations-have-room-to-innovate/"
markdown_url: "https://associationsnow.com/2018/09/20/data-associations-have-room-to-innovate.md"
excerpt: "Participants in a recently released ASAE Foundation study, Associations Innovate: The Journey From Intent to Action, were asked about the scope of their innovation efforts between 2014 and 2016. Many responded that their association tended to focus on developing new..."
taxonomy_category:
  - "Organizational Strategy"
taxonomy_post_tag:
  - "ASAEcenter"
  - "Association Industry"
  - "AssociationsNow"
  - "Innovation"
  - "Web Strategy"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Executive Leadership"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Data: Associations Have Room to Innovate

Participants in a recently released ASAE Foundation study, *Associations Innovate: The Journey From Intent to Action*, were asked about the scope of their innovation efforts between 2014 and 2016. Many responded that their association tended to focus on developing new programs, products, and services at the expense of innovating elsewhere. The study found that associations have lots of room for new ideas in developing new markets or market segments and new distribution channels for their offerings.

*Source: Associations Innovate: The Journey From Intent to Action, ASAE Foundation*

Tags: [#Association Industry](https://associationsnow.com/tag/association-industry/)
 [#Innovation](https://associationsnow.com/tag/innovation/)
 [#Web Strategy](https://associationsnow.com/tag/web-strategy/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [ArticleFour Trends That Will Affect Nonprofits in 2023January 4, 2023](https://associationsnow.com/2023/01/04/four-trends-that-will-affect-nonprofits-in-2023/)
- [ArticleFive Key Questions to Drive Your ESG FrameworkDecember 14, 2022](https://associationsnow.com/2022/12/14/five-key-questions-to-drive-your-esg-framework/)
- [VideoChallenge Legacy Mindsets at MMC+TechApril 17, 2026](https://associationsnow.com/2026/04/17/challenge-legacy-mindsets-at-mmctech/)
- [Video2026 Summit Awards DinnerOctober 2, 2026](https://associationsnow.com/2026/10/02/2026-summit-awards-dinner/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F09%2F20%2Fdata-associations-have-room-to-innovate%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!