--- title: "Daily Buzz: Lessons From National Geographic" id: "44198" type: "post" slug: "daily-buzz-lessons-from-national-geographic" published_at: "2018-09-25T19:29:16+00:00" modified_at: "2018-09-25T19:29:16+00:00" url: "https://associationsnow.com/2018/09/25/daily-buzz-lessons-from-national-geographic/" markdown_url: "https://associationsnow.com/2018/09/25/daily-buzz-lessons-from-national-geographic.md" excerpt: "The National Geographic Society offers cautionary tales and valuable lessons from its membership program. Also: the downside of popularity-based grants." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "community data" - "Data Organization" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Lessons From National Geographic The world has changed dramatically over the past 130 years, and so has the National Geographic Society since its founding in 1888. The Membership Puzzle Project [delves into the society’s history (opens in a new tab)](https://membershippuzzle.org/articles-overview/membership-at-national-geographic) and shares a few key takeaways and cautionary tales from how the group’s membership program has evolved over the years. National Geographic started as an exclusive scholarly membership organization and the magazine was one of the benefits. But, over time, the organization shifted to be commercially driven with multiple revenue streams, including TV, e-commerce, and gaming. Although National Geographic’s initiatives haven’t all been successful, writer Cherie Hu says they do provide valuable lessons for organizations looking to build their own membership programs. Among them: Grow through means of organic passion and commitment from existing members, and give community members a platform to grow their own brand and exercise and share their own skills ### The Harm in Popularity-Based Grants > “(T)here is no correlation between who wins in these contests and whether they are effective at achieving outcomes.” > > Once again, [@NonprofitAF (opens in a new tab)](https://twitter.com/NonprofitAF?ref_src=twsrc%5Etfw) > shares a Monday thought-provoking piece. Check it out. [https://t.co/8GK7FYh5Gm (opens in a new tab)](https://t.co/8GK7FYh5Gm) > via [@Nonprofitwballs (opens in a new tab)](https://twitter.com/Nonprofitwballs?ref_src=twsrc%5Etfw) > > — Mark Hiemenz (@HiemenzMark) [September 25, 2018 (opens in a new tab)](https://twitter.com/HiemenzMark/status/1044409417456857088?ref_src=twsrc%5Etfw) **Nonprofits are always looking for funding from a variety of places**, including from corporate partners. But some of them may have a bone to pick with popularity-based grants. Corporations are taking to social media and asking their audience to vote for the nonprofit they would like to see funded, but *Nonprofit AF* says that [these types of contests are damaging (opens in a new tab)](http://nonprofitaf.com/2018/09/popularity-based-grants-are-irritating-harmful-and-need-to-end/) . “Since nonprofits need money to do our work, many of us will engage in these types of contests, hustling to get our community members to go and vote,” says Vu Le. “Unfortunately, there will likely be only a couple of winners, which means everyone else wasted dozens of hours of time.” ### Other Links of Note **To mark its 20th anniversary, Google is revamping Search.** Google is planning to add more images to search results, [reports Wired (opens in a new tab)](https://www.wired.com/story/google-getting-more-visual-to-keep-you-on-site/) . **Take your ideation sessions from thoughts to products.** Meeting designer and facilitator Adrian Segar recommends brainstorming new [products and services at your conferences (opens in a new tab)](https://www.conferencesthatwork.com/index.php/event-design/2018/09/idea-develop-products-and-services-with-clients-at-conferences/) . **How is our current political situation affecting volunteering?** VolunteerMatch [delivers a report (opens in a new tab)](https://blogs.volunteermatch.org/engagingvolunteers/2018/09/19/report-is-live-how-politics-influence-volunteer-behavior/) . (iStock / Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. 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