--- title: "Daily Buzz: Working Outside of Association Hot Spots" id: "44212" type: "post" slug: "daily-buzz-working-outside-of-association-hot-spots" published_at: "2018-09-26T21:06:04+00:00" modified_at: "2026-03-16T22:51:33+00:00" url: "https://associationsnow.com/2018/09/26/daily-buzz-working-outside-of-association-hot-spots/" markdown_url: "https://associationsnow.com/2018/09/26/daily-buzz-working-outside-of-association-hot-spots.md" excerpt: "You don’t have to live in an association hot spot to have a thriving career. Association Success shares a few ways to overcome geographic challenges. Also: Getting clicks is getting tougher and tougher." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "digital news" - "Marketing" - "Networking" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Working Outside of Association Hot Spots We all know that lots of associations are headquartered in Washington DC, Chicago, and other major metropolises, but you don’t have to live in a big city to be an effective leader and have a flourishing association career. A recent article from *Association Success* shares a few of the obstacles that come from [working outside of industry centers (opens in a new tab)](http://www.associationsuccess.org/article/association-dead-zones-how-to-overcome-geographical-limits) and how to overcome them. Take networking, for instance. You can get a lot of work done anywhere you have an internet connection, but meeting a wide variety of fellow association pros is going to be difficult. To develop your professional network, “maximize the utility of existing work travel by cutting out for an hour or so to attend local meet-ups of association professionals in the city you are visiting,” writes Tracy Vanneman. Also consider having a contractor in DC or local capitals to advocate for your group’s interests. You can still influence governments without living near government agencies year-round. ### Trickle of Traffic > NEW Post: The Powerhouses of the Internet are Turning Hostile to Websites (and some thoughts on what marketers can do): [https://t.co/FqzHxG5PHa (opens in a new tab)](https://t.co/FqzHxG5PHa) > [pic.twitter.com/TTMMYHK9Ar (opens in a new tab)](https://t.co/TTMMYHK9Ar) > > — Rand Fishkin (follow @randderuiter on Threads) (@randfish) [September 25, 2018 (opens in a new tab)](https://twitter.com/randfish/status/1044696568098516992?ref_src=twsrc%5Etfw) **Some of the biggest traffic drivers** on the internet are driving less and less traffic. In a [new SparkToro post (opens in a new tab)](https://sparktoro.com/blog/the-powerhouses-of-the-internet-are-turning-hostile-to-websites/) , Rand Fishkin details how internet giants like Facebook, Google, and Reddit are actually working to keep people from leaving their platforms, resulting in less clicks for the rest of us. “In the last five years, there has not been a single major website or dominant web property that has embraced, rewarded, or significantly grown their outlinking,” says Fishkin. “We’ve reached an era of a less-connected web, a web focused on retaining users rather than sharing content.” ### Other Links of Note **Organizational change can’t happen** without a lot of work. In a recent Velvet Chainsaw Consulting blog post, Jeff Hurt reveals [what it takes to be effective (opens in a new tab)](https://velvetchainsaw.com/2018/09/26/effective-organizational-change-requires-engagement-and-empowerment/) . **Leverage the news to your benefit.** The Nonprofit Marketing Blog delves into the [act of “newsjacking.” (opens in a new tab)](https://www.networkforgood.com/nonprofitblog/newsjacking-qa-with-david-meerman-scott/) **What can nonprofit leaders learn from the basketball court?** A former pro player turned organization leader [shares a few lessons (opens in a new tab)](https://blueavocado.org/leadership-and-management/nonprofit-leadership-tips-from-the-basketball-court/) with *Blue Avocado*. [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Business](https://associationsnow.com/tag/business/) [#digital news](https://associationsnow.com/tag/digital-news/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Networking](https://associationsnow.com/tag/networking/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoASAE TV Daily Recap: Final Day at the 2025 ASAE Annual Meeting & ExpositionAugust 14, 2025](https://associationsnow.com/2025/08/14/asae-tv-daily-recap-final-day-at-the-2025-asae-annual-meeting-exposition/) - [VideoDJ Johnson Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/dj-johnson-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoJenny Teeson, CHSE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/jenny-teeson-chse-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F09%2F26%2Fdaily-buzz-working-outside-of-association-hot-spots%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !