--- title: "Up Your Event’s Instagram Game" id: "44230" type: "post" slug: "up-your-events-instagram-game" published_at: "2018-09-28T03:58:49+00:00" modified_at: "2026-03-16T22:52:21+00:00" url: "https://associationsnow.com/2018/09/28/up-your-events-instagram-game/" markdown_url: "https://associationsnow.com/2018/09/28/up-your-events-instagram-game.md" excerpt: "As made-for-Instagram pop-ups grow in popularity nationwide, it may be time for your association to make its next conference more photo- and selfie-friendly. A few ways to get it done." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "event planning" - "Meetings" - "Social Media" - "test" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Up Your Event’s Instagram Game Have you heard of the [Egg House (opens in a new tab)](https://www.theegg.house/) , [Dream Machine (opens in a new tab)](https://www.visitdreammachine.com/) , or the [Museum of Pizza (opens in a new tab)](https://www.themuseumofpizza.org/) ? Neither had I, until a family friend told me she went to Brooklyn-based Dream Machine over the summer. Basically, they’re “made-for-Instagram” pop-up exhibits that allow visitors (who usually pay anywhere from $20 to $40) to [get social-media-friendly photo ops with various installations and giant props (opens in a new tab)](https://www.wsj.com/articles/pop-up-museums-are-instagram-fans-favorite-new-place-to-pose-1530815392) . Dream Machine, for instance, [featured 10 dream-inspired rooms (opens in a new tab)](https://www.curbed.com/2018/3/30/17176698/dream-machine-brooklyn-instagram-experience-photos) that included a ball pit, a hall of sparkly streamers, and a secret laundromat. While these “selfie factories,” as [Wired dubbed them (opens in a new tab)](https://www.wired.com/story/selfie-factories-instagram-museum/) , may not be everyone’s cup of tea, there’s no denying they’re bringing in visitors—and money. According *Wired*, the 300,000 tickets available to visit New York City’s Museum of Ice Cream (which cost $18 each) sold out within five days of opening. And [CNBC reports (opens in a new tab)](https://www.cnbc.com/2018/07/17/instagram-pop-ups.html) that a sold-out run at the Museum of Pizza—which opens in mid-October—would equal more than $2.2 million in ticket sales alone. The popularity of these pop-ups offers some takeaways for association meeting planners as well. First is to consider how to incorporate more Instagrammable elements into your events, particularly if your attendees are regular users of the social tool. Taking a page from these pop-ups, consider how you can create a space that has photo-friendly walls and décor that will make your attendees want to snap a pic. A photo booth—complete with props and perfect lighting—can be another option. Or even consider creating a list of the most Instagram-friendly locations in your venue and sharing it with attendees. You can also incentivize your attendees to post photos on Instagram or Twitter, perhaps using a photo scavenger hunt or contest. For instance, at its annual conference earlier this week, the [International City/County Management Association held a photo contest](https://associationsnow.com/2018/09/conference-circuit-local-government-leaders/) that asked attendees to share photos that best illustrated networking at the event, and the winner received free registration to next year’s conference. Then there’s the Association for Manufacturing Excellence, which is [hosting a selfie contest (opens in a new tab)](https://www.ame.org/sandiego/selfie) at its October conference. And let’s not forget two of the most-Instagrammed items: food and beverage. [BizBash says a catering trend (opens in a new tab)](https://www.bizbash.com/nordic-cuisine-kimpton-reports-nordic-influences-flavors-make-way-menus/gallery/211487) that’s here to stay is “Instagram-worthy visual elements.” So, as you’re working with venue staff to create menus, consider meals and drinks that that attendees will want to share in their social spaces. Ideas include everything from pretzel and donut walls to milkshakes and drinks served in unique glasses and garnished with flowers or candy. Even destinations are getting in on promoting their most Instagrammable places. Visit Milwaukee [has a webpage (opens in a new tab)](https://www.visitmilwaukee.org/articles/things-to-do/instagrammable-milwaukee/) listing can’t-miss shots in the city. On the list: Hoan Bridge and the Milwaukee Art Museum. And then there’s the Beverly Hills CVB’s BOLD campaign, which took place in August. A big part of it [was creating photo ops designed to be shared on social media (opens in a new tab)](http://www.lovebeverlyhills.com/press-releases/view/bold-summer-returns-to-beverly-hills-in-august) . What is your association doing to accommodate more made-for-Instagram photo ops and activities at events? Please share in the comments. (master1305/Getty Images) [Samantha Whitehorne](https://associationsnow.com/author/samantha-whitehorne/) Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC. [More articles by this author](https://associationsnow.com/author/samantha-whitehorne/) Tags: [#event planning](https://associationsnow.com/tag/event-planning/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Social Media](https://associationsnow.com/tag/social-media/) [#test](https://associationsnow.com/tag/test/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [VideoMelvin Tennant, CAE, President & CEO of Meet Minneapolis, Welcomes You to Great Ideas 2026September 2, 2026](https://associationsnow.com/2026/09/02/melvin-tennant-cae-president-ceo-of-meet-minneapolis-welcomes-you-to-great-ideas-2026/) - [VideoASAE TV Daily Recap: Final Day at the 2026 ASAE Annual Meeting & ExpositionAugust 24, 2026](https://associationsnow.com/2026/08/24/asae-tv-daily-recap-final-day-at-the-2026-asae-annual-meeting-exposition/) - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F09%2F28%2Fup-your-events-instagram-game%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !