--- title: "Daily Buzz: Microsoft Outlook Gets Verified" id: "44313" type: "post" slug: "daily-buzz-microsoft-outlook-gets-verified" published_at: "2018-10-09T21:07:11+00:00" modified_at: "2026-03-16T22:55:03+00:00" url: "https://associationsnow.com/2018/10/09/daily-buzz-microsoft-outlook-gets-verified/" markdown_url: "https://associationsnow.com/2018/10/09/daily-buzz-microsoft-outlook-gets-verified.md" excerpt: "Microsoft's new “verified” feature is intended to help organizations boost their email credibility. Also: email-writing best practices." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "economic outlook" - "Marketing" - "news verification" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Microsoft Outlook Gets Verified If email is a big part of your marketing strategy, you’re not alone. Around 124.5 billion business emails are sent and received each day, [according to data from the Radicati Group, Inc. (opens in a new tab)](https://www.radicati.com/wp/wp-content/uploads/2015/02/Email-Statistics-Report-2015-2019-Executive-Summary.pdf) , a qualitative and quantitative research firm. For consumers, that’s a lot of outside noise to sift through. To help your emails stand out in a cluttered inbox, [Microsoft announced a new “verified” feature (opens in a new tab)](https://blogs.windows.com/windowsexperience/2018/10/02/find-out-whats-new-in-windows-and-office-in-october/#H6odDb3fJRJX6vkY.97) for its popular Outlook email clients, which can help users identify legitimate brands and businesses. Organizations have to opt in to get the verified icon, but once obtained, it can validate you and your content, as well as give consumers better access to contact information, newsletter subscriptions, and more. The feature won’t officially be rolled out for a couple of months. But when it arrives, it will offers organizations a way to build their credibility in a world full of phishing and spam emails. ### Writing the Perfect Email > Don’t send an email without doing these three things [https://t.co/FI3HnO2iFJ (opens in a new tab)](https://t.co/FI3HnO2iFJ) > [@StephanieVozza (opens in a new tab)](https://twitter.com/StephanieVozza?ref_src=twsrc%5Etfw) > of [@FastCompany (opens in a new tab)](https://twitter.com/FastCompany?ref_src=twsrc%5Etfw) > talks to [@DrNickMorgan (opens in a new tab)](https://twitter.com/DrNickMorgan?ref_src=twsrc%5Etfw) > , author of CAN YOU HEAR ME? > > — Harvard Business Review (@HarvardBiz) [October 9, 2018 (opens in a new tab)](https://twitter.com/HarvardBiz/status/1049667094357430273?ref_src=twsrc%5Etfw) **You send hundreds**—maybe even thousands—of emails each week, but are you doing it right? “Email is so easy to send that it’s become a deluge,” said Nick Morgan, author of *Can You Hear Me? How to Connect with People in a Virtual World*, [in an interview with Fast Company (opens in a new tab)](https://www.fastcompany.com/90245367/dont-send-an-email-without-doing-these-three-things?utm_campaign=hbr&utm_medium=social&utm_source=twitter) . “Slack or similar platforms are for quick, conversational responses. Text is immediate and the most informal, requiring a word or two, or an emoji. Email is now the most time-consuming and formal. It requires a more elaborate response and often takes the place of face-to-face communication.” To make sure your email hits the mark, Morgan suggests waiting 60 seconds to read everything over before hitting send. During your read-through, edit to keep the message concise and make sure your intent shines through. ### Other Links of Note **You need to price your meeting right** to meet your attendance goals. The Event Manager Blog offers [10 tips to consider for your pricing strategy (opens in a new tab)](https://www.eventmanagerblog.com/event-pricing-strategy) . **Need marketing inspiration?** Nonprofit Hub breaks down some of the [best nonprofit media campaigns of 2018 (opens in a new tab)](https://nonprofithub.org/nonprofit-marketing-plan/the-best-nonprofit-media-campaigns-of-2018-so-far/) . **It’s budget season.** [Here’s how your membership management system can help with the financials (opens in a new tab)](https://blog.memberclicks.com/budget-season-easing-up-on-association-financial-management) , from the MemberClicks blog. (Jane_Kelly/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#economic outlook](https://associationsnow.com/tag/economic-outlook/) [#Marketing](https://associationsnow.com/tag/marketing/) [#news verification](https://associationsnow.com/tag/news-verification/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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