--- title: "Daily Buzz: Grow Your Instagram Following" id: "44354" type: "post" slug: "daily-buzz-grow-your-instagram-following" published_at: "2018-10-12T21:16:28+00:00" modified_at: "2026-03-16T22:56:20+00:00" url: "https://associationsnow.com/2018/10/12/daily-buzz-grow-your-instagram-following/" markdown_url: "https://associationsnow.com/2018/10/12/daily-buzz-grow-your-instagram-following.md" excerpt: "For a robust social media strategy, your organization needs to leverage its Instagram followers. The Wild Apricot blog explains how to get started. Also: what food can do for your meeting." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Marketing" - "reengagement" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Grow Your Instagram Following It’s no secret that Instagram is a social media powerhouse: The platform boasts a hefty 1 billion monthly users, with more than 500 million people on the site daily, [according to data from AdEspresso (opens in a new tab)](https://adespresso.com/blog/instagram-statistics/) . What this means for your nonprofit: Leveraging Instagram should be an important component of your social media strategy. If you’re unsure how to boost your organization’s engagement and following on the platform, [the Wild Apricot blog offers these first steps (opens in a new tab)](https://www.wildapricot.com/blogs/newsblog/2018/10/11/nonprofit-instagram) : **Determine your objectives,** whether it’s raising awareness, membership, engagement, or donations. **Decide on a target audience.** “This is crucial because if your audience doesn’t find your content relevant, they won’t take action,” blogger Lilach Bullock says in the post. **Create a social media calendar,** which should include when and what you’ll be posting. “In order to keep growing your nonprofit’s Instagram presence,” Bullock says, “try to measure your results regularly to find out which posts work and which don’t—and, of course, to see if you’ve reached your objectives.” ### Food as a Tool for Conversation https://twitter.com/Thrivemeetings/status/1050471707457150976 **Food brings people together**. For meeting planners who are constantly tasked with creating new and inventive menus, every food choice has a story—one that can then be used as a tool to connect attendees and drive change. “Each and every day the food we choose—including what we order as meeting professionals—brings up many questions related not only to our health, but also to the environment, social justice, economics, politics, and many other issues that impact our world,” [says Tracy Stuckrath in an article for Meetings Today (opens in a new tab)](https://www.meetingstoday.com/magazines/article-details/articleid/32759/title/food-for-change-at-events) . She says food can also stir conversations related to community, diversity, education, and culture. “Whether you host cooking classes, taste workshops, provide signage about the food you’re serving, or support the local community with food donations, educate attendees about the food they are eating, how it impacts the community and their own lives,” she says. ### Other Links of Note **Facebook announced a plan to combine Groups and Messenger,** which would allow for [sub-channels for up to 250 members (opens in a new tab)](https://techcrunch.com/2018/10/11/facebook-groups-chat/) , from *TechCrunch*. **Need more volunteers?** The VolunteerMatch blog offers [six email marketing strategies to get more volunteers involved (opens in a new tab)](https://blogs.volunteermatch.org/engagingvolunteers/2018/10/11/6-email-marketing-strategies-to-recruit-more-volunteers/) . **Every member of your team needs to be accountable.** *Inc.* shares [three ways to foster a culture of positive accountability (opens in a new tab)](https://www.inc.com/entrepreneurs-organization/3-steps-to-foster-positive-accountability-in-your-business.html?cid=sf01001) . (stockcam/iStock Unreleased/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Marketing](https://associationsnow.com/tag/marketing/) [#reengagement](https://associationsnow.com/tag/reengagement/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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