--- title: "Daily Buzz: Should Your Association Start a Print Publication?" id: "44644" type: "post" slug: "daily-buzz-should-your-association-start-a-print-publication" published_at: "2018-10-30T19:30:17+00:00" modified_at: "2026-03-16T23:05:01+00:00" url: "https://associationsnow.com/2018/10/30/daily-buzz-should-your-association-start-a-print-publication/" markdown_url: "https://associationsnow.com/2018/10/30/daily-buzz-should-your-association-start-a-print-publication.md" excerpt: "Digital communication is great, but print publications can also lead to organizational growth and extended reach. Also: lessons from this week’s Associations @ Work conference." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Communications" - "nonprofit" - "publication" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Should Your Association Start a Print Publication? We know digital communications are all the rage. But there’s something to be said for print, too. “Getting your organization’s story circulating throughout the community in a physical, tangible way is invaluable,” [says Hannah Trull in a post for Nonprofit Hub (opens in a new tab)](https://nonprofithub.org/nonprofit-content/start-a-print-publication/) . The key is to decide what makes good print content. Trull recommends sharing project updates, testimonials from members or volunteers, upcoming events, and more. “The sky’s the limit—if your nonprofit is actively working to achieve its mission, chances are you’ll have plenty of content to share with the community in your magazine,” she says. Once you have a sense of what to print, you can focus on how much it will cost, which can vary based on the number of page and issues, colors used, and so on. Despite how it might affect your association’s budget, the benefits can outweigh the costs. “The main goal of creating a magazine—or any print publication—for your nonprofit is to reach a larger audience. When your publication is sitting on coffee tables around town, people are bound to pick it up and read it,” Trull says. “And if they like what they see, they might even subscribe themselves. This can lead to new connections, volunteers, and, of course, donors. For those who already do know about your organization, seeing that you’ve gone the extra mile to print a magazine just might be the extra push they need to support you.” ### From Ideation to Action at Associations @ Work > [@rohitbhargava (opens in a new tab)](https://twitter.com/rohitbhargava?ref_src=twsrc%5Etfw) > and innovation at [#AtWork18 (opens in a new tab)](https://twitter.com/hashtag/AtWork18?src=hash&ref_src=twsrc%5Etfw) > [@ASAEcenter (opens in a new tab)](https://twitter.com/ASAEcenter?ref_src=twsrc%5Etfw) > [pic.twitter.com/F0m2ISX5a1 (opens in a new tab)](https://t.co/F0m2ISX5a1) > > — Marvin Webb, MS, MBA, MFA (@marvinwebb) [October 30, 2018 (opens in a new tab)](https://twitter.com/marvinwebb/status/1057261278417293317?ref_src=twsrc%5Etfw) **Every meeting brings new lessons to apply at your organization.** At ASAE’s [Associations @ Work conference, (opens in a new tab)](https://aaw.asaecenter.org/) Rohit Bhargava, an innovation and marketing expert and the founder of the Non-Obvious Company, explained how to turn creative brainstorming into action. That process starts with “non-obvious thinking,” he said. Cultivating these five habits—being observant, curious, fickle, thoughtful, and elegant—can make it happen. ### Other Links of Note **Apple unveiled its latest hardware updates** for 2018, including upgrades to the iPad Pro and MacBook Air. [The Verge explains the highlights of the announcement (opens in a new tab)](https://www.theverge.com/2018/10/30/18024190/apple-ipad-pro-macbook-air-event-highlights-news-updates-2018) . **Member cancellations can be inevitable.** Here’s what you can do to prevent them, [from The Membership Guys’ latest podcast (opens in a new tab)](https://www.themembershipguys.com/prevent-cancellations/) . **Entertainment can make or break an event.** The *Event Manager Blog* shares [122 entertainment ideas that will stand out and engage attendees (opens in a new tab)](https://www.eventmanagerblog.com/event-entertainment-ideas) . (pinkomelet/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Communications](https://associationsnow.com/tag/communications/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) [#publication](https://associationsnow.com/tag/publication/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyPublications ManagerJuly 24, 2015](https://associationsnow.com/2015/07/24/publications-manager/) - [Video2020 Gold Circle AwardsApril 10, 2020](https://associationsnow.com/2020/04/10/2020-gold-circle-awards-9/) - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F10%2F30%2Fdaily-buzz-should-your-association-start-a-print-publication%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !