Daily Buzz: Microsoft Outlook Gets Verified

Microsoft's new “verified” feature is intended to help organizations boost their email credibility. Also: email-writing best practices.

If email is a big part of your marketing strategy, you’re not alone. Around 124.5 billion business emails are sent and received each day, according to data from the Radicati Group, Inc., a qualitative and quantitative research firm. For consumers, that’s a lot of outside noise to sift through.

To help your emails stand out in a cluttered inbox, Microsoft announced a new “verified” feature for its popular Outlook email clients, which can help users identify legitimate brands and businesses. Organizations have to opt in to get the verified icon, but once obtained, it can validate you and your content, as well as give consumers better access to contact information, newsletter subscriptions, and more.

The feature won’t officially be rolled out for a couple of months. But when it arrives, it will offers organizations a way to build their credibility in a world full of phishing and spam emails.

Writing the Perfect Email

You send hundreds—maybe even thousands—of emails each week, but are you doing it right?

“Email is so easy to send that it’s become a deluge,” said Nick Morgan, author of Can You Hear Me? How to Connect with People in a Virtual World, in an interview with Fast Company. “Slack or similar platforms are for quick, conversational responses. Text is immediate and the most informal, requiring a word or two, or an emoji. Email is now the most time-consuming and formal. It requires a more elaborate response and often takes the place of face-to-face communication.”

To make sure your email hits the mark, Morgan suggests waiting 60 seconds to read everything over before hitting send. During your read-through, edit to keep the message concise and make sure your intent shines through.

Other Links of Note

You need to price your meeting right to meet your attendance goals. The Event Manager Blog offers 10 tips to consider for your pricing strategy.

Need marketing inspiration? Nonprofit Hub breaks down some of the best nonprofit media campaigns of 2018.

It’s budget season. Here’s how your membership management system can help with the financials, from the MemberClicks blog.

(Jane_Kelly/iStock/Getty Images Plus)

Jeff Hsin

By Jeff Hsin


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