--- title: "Daily Buzz: Keep Members’ Data Safe" id: "44680" type: "post" slug: "daily-buzz-keep-members-data-safe" published_at: "2018-11-02T18:43:30+00:00" modified_at: "2018-11-02T18:43:30+00:00" url: "https://associationsnow.com/2018/11/02/daily-buzz-keep-members-data-safe/" markdown_url: "https://associationsnow.com/2018/11/02/daily-buzz-keep-members-data-safe.md" excerpt: "Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Also: the impact of artificial intelligence on analytics." taxonomy_category: - "Governance" taxonomy_post_tag: - "AssociationsNow" - "Data Security" - "Data Strategy" - "Governance" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Keep Members’ Data Safe Unlike profit-driven companies that rely on data to make money, associations and other nonprofits use data to advance the mission and improve the member experience. “With data comes knowledge about your members. However, that data has a short shelf life, which is why every association should have a data governance team that follows a clear strategy for collecting, maintaining, and using data,” [says the MemberSuite team in a blog post (opens in a new tab)](https://www.membersuite.com/blog/6-principles-of-member-data-collection) . To get started on a data governance plan, MemberSuite suggests the following: **Regularly collect data,** but only collect what you’ll use. **Explain what the data is being used for.** “People are more willing to provide data when they understand how you will use it,” MemberSuite says. “Emphasize how up-to-date data helps you understand their needs and interests, and provide more membership value.” **Let members know you’re serious about data security.** Talk about what your association is doing to prevent a data breach and share strategies members can use to keep their information safe. ### AI-Generated Analytics > Each wave of technology takes [#analytics (opens in a new tab)](https://twitter.com/hashtag/analytics?src=hash&ref_src=twsrc%5Etfw) > to new frontiers! This time, it’s [#artificialintelligence (opens in a new tab)](https://twitter.com/hashtag/artificialintelligence?src=hash&ref_src=twsrc%5Etfw) > : [https://t.co/tOgH9rzLs0 (opens in a new tab)](https://t.co/tOgH9rzLs0) > [#NLP (opens in a new tab)](https://twitter.com/hashtag/NLP?src=hash&ref_src=twsrc%5Etfw) > [#datascience (opens in a new tab)](https://twitter.com/hashtag/datascience?src=hash&ref_src=twsrc%5Etfw) > [#bigdata (opens in a new tab)](https://twitter.com/hashtag/bigdata?src=hash&ref_src=twsrc%5Etfw) > > — Wayne Eckerson (@weckerson) [November 2, 2018 (opens in a new tab)](https://twitter.com/weckerson/status/1058354308595548161?ref_src=twsrc%5Etfw) **Artificial intelligence is changing how people work at every level.** Now, AI could be changing the way organizations capture analytics. “We’ve entered the age of machine-generated intelligence,” [says Wayne W. Eckerson on the Eckerson Group’s blog (opens in a new tab)](https://www.eckerson.com/articles/the-impact-of-ai-on-analytics-machine-generated-intelligence) . Eckerson forecasts that AI-infused business intelligence tools will “supplement root cause analysis by recommending ways to address or fix issues, run simulations to optimize processes, create new performance targets based on forecasts, and automatically take action.” ### Other Links of Note **So, your keynote speaker didn’t show.**At *MeetingsNet*, read about how to shake off your [meeting planner nightmares (opens in a new tab)](https://www.meetingsnet.com/careerlifetravel/petrified-planners-eight-event-nightmares-and-how-handle-them) . **Transforming to a digital culture** [starts with these 10 steps (opens in a new tab)](https://www.techrepublic.com/article/10-easy-ways-to-hack-your-culture-to-succeed-at-digital-transformation/) , from *TechRepublic*. **Content is a great way to spread your message**—but you need to market it appropriately. Orbit Media highlights [seven strategies from successful content marketers (opens in a new tab)](https://www.orbitmedia.com/blog/content-marketing-habits/) . (phive2015/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Data Security](https://associationsnow.com/tag/data-security/) [#Data Strategy](https://associationsnow.com/tag/data-strategy/) [#Governance](https://associationsnow.com/tag/governance/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: Leading Together-Strengthening the Board-CSO PartnershipDecember 18, 2025](https://associationsnow.com/2025/12/18/associations-now-presents-leading-together-strengthening-the-board-cso-partnership/) - [VideoAssociation Governance Institute: Your Governance HeadquartersMarch 18, 2025](https://associationsnow.com/2025/03/18/association-governance-institute-your-governance-headquarters/) - [VideoStrengthening the CEO & Board Partnership with Governance TechnologyMarch 17, 2025](https://associationsnow.com/2025/03/17/strengthening-the-ceo-board-partnership-with-governance-technology/) - [PodcastBringing AI to Life: Practical Steps for AssociationsFebruary 26, 2025](https://associationsnow.com/2025/02/26/bringing-ai-to-life-practical-steps-for-associations/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F11%2F02%2Fdaily-buzz-keep-members-data-safe%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !