--- title: "Daily Buzz: #GivingTuesday’s Big Bump" id: "44875" type: "post" slug: "daily-buzz-givingtuesdays-big-bump" published_at: "2018-11-29T21:13:23+00:00" modified_at: "2026-03-16T23:12:48+00:00" url: "https://associationsnow.com/2018/11/29/daily-buzz-givingtuesdays-big-bump/" markdown_url: "https://associationsnow.com/2018/11/29/daily-buzz-givingtuesdays-big-bump.md" excerpt: "Funds raised on #GivingTuesday this week increased 27 percent over last year, with Facebook responsible for much of the growth. Also: the importance of nailing the survey invitation." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AssociationsNow" - "Business" - "charity" - "donation" - "Fundraising" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: #GivingTuesday’s Big Bump Facebook’s [recent bad press (opens in a new tab)](https://www.huffingtonpost.com/entry/facebook-bad-week-soros-definers-racism_us_5bfd8745e4b0771fb6bedaa5) can’t take away from the good it did this week. [According to stats gathered by The Chronicle of Philanthropy (opens in a new tab)](https://www.philanthropy.com/article/Giving-Tuesday-Appeals-Raise/245193) , #GivingTuesday, in its seventh year, raised $380 million, a 27 percent increase from 2017. Leading the way was Facebook, which nearly tripled the $45 million it helped bring in last year; its array of new fundraising tools helped charities raise $125 million this year. The company teamed with payment processor PayPal on a $7 million match for charities that took part on the platform, [but it took only a few seconds (opens in a new tab)](https://www.fastcompany.com/90273801/facebook-gave-away-7-million-in-seconds-on-giving-tuesday) for the match to hit its cap. The amount was three and a half times the $2 million match offered last year, [which went nearly as fast (opens in a new tab)](http://www.thenonprofittimes.com/news-articles/facebook-and-paypal-matches-quickly-hit-limit/) . Other major payment processors also reported growth, including Blackbaud, which [saw a modest increase (opens in a new tab)](https://www.postandcourier.com/business/charleston-tech-firm-reports-record-giving-tuesday-donations-despite-tax/article_fe3af918-f32c-11e8-8cd8-0f0e06584450.html) to $62.6 million from $60.9 million last year. The big story: The average donation amount increased from $134 to $147, and donations went to more charities this year. Smaller firms pitched in too. The *Chronicle* reports that DonorPerfect and Classy each saw double-digit growth in donations over last year—in Classy’s case, [by nearly 50 percent (opens in a new tab)](https://www.classy.org/giving-tuesday/) . Overall, it represents yet [another year of steady growth](https://associationsnow.com/2017/12/another-day-growth-givingtuesday-keeps-yearly-streak/) for #GivingTuesday, which has successfully leveraged the waves of social media in a big way. ### Survey Invitations Matter > Your [#survey (opens in a new tab)](https://twitter.com/hashtag/survey?src=hash&ref_src=twsrc%5Etfw) > invitation can make a big difference in your response rate. Here are tips to review before you send out your next online survey. [#CSAE (opens in a new tab)](https://twitter.com/hashtag/CSAE?src=hash&ref_src=twsrc%5Etfw) > [#ASSNCHAT (opens in a new tab)](https://twitter.com/hashtag/ASSNCHAT?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/lyrAoxs4dy (opens in a new tab)](https://t.co/lyrAoxs4dy) > > — Gerald Bramm (@gbramm) [November 29, 2018 (opens in a new tab)](https://twitter.com/gbramm/status/1068169014575357952?ref_src=twsrc%5Etfw) **Trying to get folks to take your survey?** The way you make your pitch can make all the difference, B2B researcher Gerald Bramm says in a roundup of tips for improving response. “The invitation outlines objectives of the survey and explains how the results will be used,” he explains [on his Bramm Research blog (opens in a new tab)](http://www.brammresearch.com/Blog/ArticleID/1168/Tips-to-Improve-Your-Online-Survey-Invitation) . “It gives respondents a valid reason to complete the questionnaire. It answers the question … ‘what’s in it for me?’” In his post, he recommends giving a specific completion date, a guarantee of confidentiality, and (potentially) an incentive. ### Other Links of Note **If you need to boost your spreadsheet game,** *PCWorld* [offers a useful guide (opens in a new tab)](https://www.pcworld.com/article/3310217/software/how-to-create-excel-macros.html) to help you make sense of Excel’s powerful macro functionality. **What the heck is “hygge”?** It’s a Danish term for a general sense of comfort and warmth. And it could improve your office, [the Nonprofit Marketing Guide argues (opens in a new tab)](https://www.nonprofitmarketingguide.com/blog/2018/11/27/12-ways-add-hygge-office/) . **Instagram gets more accessible.** The app’s [newest features (opens in a new tab)](https://gizmodo.com/instagram-adds-new-features-for-users-with-visual-impai-1830721422) make it easier to use for those with visual impairments. (cnythzl/iStock/Getty Images Plus) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Business](https://associationsnow.com/tag/business/) [#charity](https://associationsnow.com/tag/charity/) [#donation](https://associationsnow.com/tag/donation/) [#Fundraising](https://associationsnow.com/tag/fundraising/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) - [VideoWhy We Donate to ASAE Research FoundationNovember 30, 2023](https://associationsnow.com/2023/11/30/why-we-donate-to-asae-research-foundation/) - [VideoJeff De Cagna ASAE Research Foundation Giving Tuesday ChallengeNovember 26, 2019](https://associationsnow.com/2019/11/26/jeff-de-cagna-asae-research-foundation-giving-tuesday-challenge/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F11%2F29%2Fdaily-buzz-givingtuesdays-big-bump%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !