--- title: "Idea Bank: Doll Encourages Girls to Consider Trucking Career" id: "9434" type: "post" slug: "idea-bank-doll-encourages-girls-to-consider-trucking-career" published_at: "2018-11-30T00:00:00+00:00" modified_at: "2026-03-15T02:51:17+00:00" url: "https://associationsnow.com/2018/11/30/idea-bank-doll-encourages-girls-to-consider-trucking-career/" markdown_url: "https://associationsnow.com/2018/11/30/idea-bank-doll-encourages-girls-to-consider-trucking-career.md" excerpt: "What’s the great idea? The 13-inch Clare plush doll Who’s doing it? Women in Trucking Association, Inc. What’s involved? Creating a truck driver doll had been a dream of Ellen Voie, CAE, founder and CEO of Women in Trucking, for..." taxonomy_category: - "Career Development" taxonomy_post_tag: - "ASAEcenter" - "careers" - "girls" - "Member Engagement" - "Product Development" - "toys R us" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Idea Bank: Doll Encourages Girls to Consider Trucking Career **What’s the great idea?** The 13-inch Clare plush doll **Who’s doing it?** Women in Trucking Association, Inc. **What’s involved?** Creating a truck driver doll had been a dream of Ellen Voie, CAE, founder and CEO of Women in Trucking, for a long time. She’d pitched her idea to several toy companies to no avail, until one fortuitous day she found herself seated next to a woman wearing stylish yet comfortable-looking shoes in the Delta Sky Club Lounge. “I asked her what she did for a living, and she said she was the president of a toy company,” Voie says. “I asked her if she could create a truck driver doll, and we worked on it for over a year. By the way, I ordered the shoes as well.” The plush doll, named Clare (a family name), is 13 inches tall and has windswept blond hair. She wears a Women in Trucking hat and an “I Heart Trucking” T-shirt, and she comes with the story of her road to a career in the driver’s seat of an 18-wheeler. “The world is wide open for girls today, and I’m thrilled to be providing a toy that tells them that whatever they want to be is just great—whether that’s a teacher or an ad exec or a professional driver,” [Voie says in a press release (opens in a new tab)](https://www.womenintrucking.org/haba-and-women-in-trucking-launch-empowering-plush-doll) . The dolls are sold on Amazon; through the manufacturer, HABA USA; and at select truck stops. “I would like Clare to be only the first in a series,” Voie says. “I’d like to see a maintenance technician doll, a safety director doll, and much more. I’d like to have more ethnic diversity as well.” **What are people saying?** “I am so thrilled that so many truck drivers, men and women, are already buying the doll,” Voie says. “We sold over 70 online in our first week!” Women in Trucking has started a #WheresClare campaign, so people can share and follow the doll’s travels on [Twitter (opens in a new tab)](https://twitter.com/hashtag/WheresClare?src=hash) and Facebook. Voie takes Clare with her everywhere and posts pictures of her, even on a recent trip to Australia. [This article was originally published in the *Associations Now* print edition, titled “In the Driver’s Seat.”] [Emily Bratcher](https://associationsnow.com/author/emily-bratcher/) Emily Bratcher is a contributing editor at Associations Now. [More articles by this author](https://associationsnow.com/author/emily-bratcher/) Tags: [#careers](https://associationsnow.com/tag/careers/) [#girls](https://associationsnow.com/tag/girls/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Product Development](https://associationsnow.com/tag/product-development/) [#toys R us](https://associationsnow.com/tag/toys-r-us/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoLaurie Gussak Shares Her CAE JourneyOctober 26, 2023](https://associationsnow.com/2023/10/26/laurie-gussak-shares-her-cae-journey/) - [VideoLisa Rackstraw Shares Her CAE JourneyOctober 26, 2023](https://associationsnow.com/2023/10/26/lisa-rackstraw-shares-her-cae-journey/) - [VideoDeb Callahan Shares Her CAE JourneyOctober 26, 2023](https://associationsnow.com/2023/10/26/deb-callahan-shares-her-cae-journey/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F11%2F30%2Fidea-bank-doll-encourages-girls-to-consider-trucking-career%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !