--- title: "Daily Buzz: Solopreneurs and You" id: "45064" type: "post" slug: "daily-buzz-solopreneurs-and-you" published_at: "2018-12-10T21:37:29+00:00" modified_at: "2018-12-10T21:37:29+00:00" url: "https://associationsnow.com/2018/12/10/daily-buzz-solopreneurs-and-you/" markdown_url: "https://associationsnow.com/2018/12/10/daily-buzz-solopreneurs-and-you.md" excerpt: "Solopreneurs might work for themselves, but that doesn’t mean they don’t need outside help. Here’s where associations can assist. Also: new tech that combines social media and AI." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AI" - "AssociationsNow" - "Marketing" - "Membership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Solopreneurs and You Freelancer. Strategist. YouTuber. What do they all have in common? Each is a solopreneur, owning and running one of the 2.7 million nonemployer firms in the U.S. While solopreneurs might have the freedom to create their own hours and pick and choose the projects they work on, they often face many similar challenges that other small businesses face. That’s where associations come in. Christina R. Green from the Frank J. Kenny blog [offers ways organizations can help further a solopreneur’s career (opens in a new tab)](https://frankjkenny.com/meeting-the-needs-of-the-solopreneur/) : **Business consulting.** Solopreneurs span industries and roles, and not all will have a business mindset. Connecting with other members can be essential to gaining insight on how to handle important business or administrative tasks. **Networking.** “Solopreneurs need clients and guidance,” Green says. Associations “can help them get more clients through networking and arranged meetings, while membership to a mastermind group can allow them to lean on other experts in areas they may not be as strong in.” **Educational resources.** A major benefit to many associations is the ability to link members with educational resources of relevant industry trends and information. **Legislative support.** “There are a lot of legislative issues that are circulating about the internet, very weighty things like net neutrality, taxation, and internet privacy,” Green says. “These things affect the way internet-based businesses conduct business. And they’re not things the average solopreneur can lobby for on their own.” ### Social Media, Meet AI > “The days of social media success being about human-powered emotional intelligence are waning.” But they’re still here![#SocialMedia (opens in a new tab)](https://twitter.com/hashtag/SocialMedia?src=hash&ref_src=twsrc%5Etfw) > powered by [#AI (opens in a new tab)](https://twitter.com/hashtag/AI?src=hash&ref_src=twsrc%5Etfw) > is here [https://t.co/l1qrkVP7de (opens in a new tab)](https://t.co/l1qrkVP7de) > > by [@jaybaer (opens in a new tab)](https://twitter.com/jaybaer?ref_src=twsrc%5Etfw) > [pic.twitter.com/3WMHt8OFHG (opens in a new tab)](https://t.co/3WMHt8OFHG) > > — Jay Palter (@jaypalter) [December 10, 2018 (opens in a new tab)](https://twitter.com/jaypalter/status/1072141891054039040?ref_src=twsrc%5Etfw) **When it comes to artificial intelligence,** social media has been largely untouched, given that it’s, well, *social*. Good social content often requires an emotional element that connects users to brands and people—something AI hasn’t been able to provide. At least, up until now. [In a post on Convince & Convert (opens in a new tab)](https://www.convinceandconvert.com/baer-facts/social-media-powered-by-ai-is-here/) , blogger Jay Baer highlights one attempt at bringing AI to social media marketing, Persado One, from the AI firm Persado. Baer says the tool “allows digital marketers to customize messaging and look and feel at the individual level, rather than just the customer segment level.” He adds: “Even more importantly, Persado can now deploy those one-to-one campaigns as social media ads and—get this—craft them based on historical emotional engagement.” Here’s how it works: “Imagine the Grand Ole Opry wants to use Facebook ads to sell more tickets for upcoming performances,” Baer says. “Based on users’ historical engagement with messages of different tones and tenors, Persado can combine copy and images and Frankenstein together the perfect ad for each user.” ### Other Links of Note **If alcohol will be served** at your upcoming events, make sure you know the local laws, provide food options, and have a qualified team. *[BizBash explains (opens in a new tab)](https://www.bizbash.com/checklist-9-things-to-know-if-youre-serving-alcohol-at-events/new-york/story/36304#.XA5-NS2ZOTc)*. **Facebook Page post authorization** is changing. The Sprout Social blog outlines [what your organization needs to know (opens in a new tab)](https://sproutsocial.com/insights/facebook-page-publishing-authorization/) . **Are meeting planners biased** [against creative event design (opens in a new tab)](https://www.conferencesthatwork.com/index.php/event-design/2018/12/biased-against-creative-event-designs/) ? Meetings designer and facilitator Adrian Segar investigates. (PeopleImages/E+/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [ArticleTurn Your Members Into the Media’s Go-To Experts: A Guide for AssociationsSeptember 25, 2025](https://associationsnow.com/2025/09/25/turn-your-members-into-the-medias-go-to-experts-a-guide-for-associations/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F12%2F10%2Fdaily-buzz-solopreneurs-and-you%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !