---
title: "Data Nugget: Timing Your Social Media Posts"
id: "9380"
type: "post"
slug: "data-nugget-timing-your-social-media-posts"
published_at: "2018-12-18T00:00:00+00:00"
modified_at: "2026-03-15T02:51:16+00:00"
url: "https://associationsnow.com/2018/12/18/data-nugget-timing-your-social-media-posts/"
markdown_url: "https://associationsnow.com/2018/12/18/data-nugget-timing-your-social-media-posts.md"
excerpt: "Sprout Social, a social media management, advocacy, and software platform, used heat mapping to pinpoint the days and times when users are most likely to engage with nonprofits on three of the most popular social networks: Twitter: 12 p.m. Thursday,..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "ASAEcenter"
  - "Content Management"
  - "content timing"
  - "reengagement"
  - "Social Media"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Director"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Nugget: Timing Your Social Media Posts

Sprout Social, a social media management, advocacy, and software platform, used heat mapping to pinpoint the days and times when users are most likely to engage with nonprofits on three of the most popular social networks:

**Twitter:** 12 p.m. Thursday, 11a.m. – 12 p.m. Friday

**Instagram:**2 p.m. Friday

**Facebook:** 2 p.m. Wednesday, Friday

Source: [Best Times to Post on Social Media: 2018 Industry Research (opens in a new tab)](https://sproutsocial.com/insights/best-times-to-post-on-social-media/)
, Sprout Social, March 2018

[This article was originally published in the Associations Now print edition, titled “Good Timing.”]

Tags: [#Content Management](https://associationsnow.com/tag/content-management/)
 [#content timing](https://associationsnow.com/tag/content-timing/)
 [#reengagement](https://associationsnow.com/tag/reengagement/)
 [#Social Media](https://associationsnow.com/tag/social-media/)

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