--- title: "Daily Buzz: Leverage Common Apps to Boost Meeting Attendance" id: "45598" type: "post" slug: "daily-buzz-leverage-common-apps-to-boost-meeting-attendance" published_at: "2019-02-05T21:48:10+00:00" modified_at: "2026-11-09T15:57:43+00:00" url: "https://associationsnow.com/2019/02/05/daily-buzz-leverage-common-apps-to-boost-meeting-attendance/" markdown_url: "https://associationsnow.com/2019/02/05/daily-buzz-leverage-common-apps-to-boost-meeting-attendance.md" excerpt: "When it comes to turning potential attendees into ticket holders, keep your marketing strategy as simple and streamlined as possible. Also: the workplace culture of the future." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "attendance" - "Marketing" - "Meetings" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Leverage Common Apps to Boost Meeting Attendance Event technology is getting more complex every day, but the key to connecting with potential attendees—and boosting attendance numbers—is keeping tech simple and engaging via the software and tools they’re familiar with. For many planners, this means taking advantage of platforms like Facebook and Instagram. “For event organizers trying to leverage an app to their advantage, Facebook is the best because of its ubiquity,” says Ronnie Higgins, content marketing manager at Eventbrite, [in a post on BizBash (opens in a new tab)](https://www.bizbash.com/guest-column-how-to-use-event-apps-to-set-your-brand-apart/new-york/story/36774#.XFmp0c9KiTd) . Potential attendees are also 80 percent likelier to register via Facebook’s ad retargeting tool than through conventional methods, [according to Eventbrite research (opens in a new tab)](https://www.eventbrite.com/blog/academy/how-to-master-facebook-advertising-and-sell-more/) . Using Instagram in your marketing strategy also makes it easier to turn potential attendees into eventgoers. “Instagram users already have an interest in the pages and influencers they follow, so your team will already be dealing with an engaged and interested audience,” Higgins says. Integrating a “buy” button onto your event’s profile will make registering easy; rather than getting redirected to a separate site, users can carry out the transaction where they are. “It can take years to develop a creative and captivating marketing strategy, but winning over your customers is far simpler than that,” Higgins says. “In the digital marketing world, it’s about making things as simple as possible.” ### How Work Culture Will Transform in the Future > “The future is already here. It’s just not evenly distributed.” > > Here’s a look at workplace culture tomorrow. [https://t.co/61pWOQ9h23 (opens in a new tab)](https://t.co/61pWOQ9h23) > > — Fast Co. Work Life (@FastCoWorkLife) [February 5, 2019 (opens in a new tab)](https://twitter.com/FastCoWorkLife/status/1092587362285166592?ref_src=twsrc%5Etfw) **Like event technology,** **workplace culture is always evolving.** So, what will work culture of the future look like? “If technology develops as expected and is used properly, inclusion, trust, and investment in employees will drive workplace culture in a decade,” [says Gwen Moran (opens in a new tab)](https://www.fastcompany.com/90297816/5-ways-work-culture-will-change-by-2030) in an article for *Fast Company*. “Employers will need to embrace transparency and build long-term relationships with employees to create cultures employees seek out and don’t want to leave.” ### Other Links of Note **The No. 1 skill** for nonprofit workers: the ability to find balance, [says the Wild Apricot blog (opens in a new tab)](https://www.wildapricot.com/blogs/newsblog/2019/02/05/nonprofit-career-path) . **Earning a reputation** for credibility isn’t always easy. *Nonprofit Hub* explains [how to become a trusted voice in the community (opens in a new tab)](https://nonprofithub.org/resources/become-a-trusted-voice-in-your-field/) . **How do you design** an engaging meeting that makes everyone—even introverts—comfortable? *Smart Meetings* details [steps planners should follow to be all-inclusive (opens in a new tab)](https://www.smartmeetings.com/magazine_article/all-inclusive-meetings-revolution-introverts) . (hocus/iStock Unreleased/Getty Images) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#attendance](https://associationsnow.com/tag/attendance/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Future is Yours to Create. 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