--- title: "Daily Buzz: Tech Features Every Member Portal Needs" id: "45640" type: "post" slug: "daily-buzz-tech-features-every-member-portal-needs" published_at: "2019-02-08T21:23:03+00:00" modified_at: "2019-02-08T21:23:03+00:00" url: "https://associationsnow.com/2019/02/08/daily-buzz-tech-features-every-member-portal-needs/" markdown_url: "https://associationsnow.com/2019/02/08/daily-buzz-tech-features-every-member-portal-needs.md" excerpt: "Keep members plugged in to your association with a member portal designed for success. Also: Amp up your meeting’s content strategy from all sides." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Member Engagement" - "member portal" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Tech Features Every Member Portal Needs Your membership portal needs to deliver both in its resources and from a technical standpoint. So, what design features are members looking for? The [MemberSuite team recommends (opens in a new tab)](https://www.membersuite.com/blog/5-member-portal-must-haves) the following: **Mobile-centered design.** “Every website visitor nowadays expects a site they can navigate on any device—mobile, tablet, or desktop,” the team writes in a blog post. “It is critical to provide the user experience members want in order to increase their ability to engage with your organization online through a mobile-responsive member portal.” **An easy login system.** Keep it simple with single sign-on credentials, or offer members the opportunity to sign in with their Facebook or Google accounts. **Security measures.** Prospects won’t become members unless they know their personal data is safe, so consider an identity-management service to protect their information. **Intuitive design.** “Members should be able to find what they need quickly without having to overthink it,” the team writes. “Fewer clicks means less confusion and less of a chance they’ll bail out on the experience.” ### Content Tips For Your Next Meeting https://twitter.com/FrancisFriedman/status/1093881141935910913 **Email, social media, video**—in event marketing, every type of content product counts. For planners looking to dig deeper into their content strategy, Emily Gaudette from *Contently* [breaks down 10 effective ways (opens in a new tab)](https://contently.com/2018/10/25/event-marketing-content-types/) to communicate and market to potential attendees. But before you get started on distributing said content, Gaudette says you must nail down your meeting’s core messaging. “Your messaging should cover a brand’s story, pillars, taglines, ideal client profiles, and key messages,” she says. “Because when your team is on the floor at a crowded convention, they won’t discuss industry analysis at length with everyone they meet. They need their messaging in short bites, and everyone should be able to deliver an elevator pitch at a moment’s notice.” ### Other Links of Note **Busy schedule?** Employ these [time-management hacks (opens in a new tab)](https://www.entrepreneur.com/article/327098) for a more balanced day, from *Entrepreneur*. **Event apps** can streamline meeting processes and better connect attendees. The Event Manager Blog researched [the top apps for 2019 (opens in a new tab)](https://www.eventmanagerblog.com/event-apps) . **An all-video membership model?** *Vox* is trying out [a membership plan based on YouTube (opens in a new tab)](http://www.niemanlab.org/2019/02/vox-com-tries-a-membership-program-with-a-twist-its-focused-on-video-and-entirely-on-youtube/) , according to *NiemanLab*. (SandraMatic/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#member portal](https://associationsnow.com/tag/member-portal/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) - [VideoNCRA: Safeguarding Cancer Surveillance: An Advocacy Response to FY26 Budget ThreatsSeptember 24, 2026](https://associationsnow.com/2026/09/24/ncra-safeguarding-cancer-surveillance-an-advocacy-response-to-fy26-budget-threats/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F02%2F08%2Fdaily-buzz-tech-features-every-member-portal-needs%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !