--- title: "Daily Buzz: Integrate Planning Into Your Schedule" id: "45656" type: "post" slug: "daily-buzz-integrate-planning-into-your-schedule" published_at: "2019-02-11T22:05:23+00:00" modified_at: "2026-03-16T23:38:54+00:00" url: "https://associationsnow.com/2019/02/11/daily-buzz-integrate-planning-into-your-schedule/" markdown_url: "https://associationsnow.com/2019/02/11/daily-buzz-integrate-planning-into-your-schedule.md" excerpt: "Planning and adapting for the future is an ongoing process—that's why you need to incorporate it into your daily schedule. Also: three phrases that sell membership." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Member Engagement" - "member growth" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Integrate Planning Into Your Schedule Evaluating and updating your processes can help improve and grow your association—but it’s not something that has to wait for every three to five years. “There’s nothing wrong with that, it’s just limited, a snapshot in time in a world that is changing fast,” says Laurence Pagnoni [in a post on the Bloomerang blog (opens in a new tab)](https://bloomerang.co/blog/3-ways-integrated-planning-helped-my-nonprofit/) . Instead of waiting, Pagnoni says leaders should incorporate planning into their daily schedules. For example, if your team solidifies its annual email or mail schedule in the beginning of each year, have you applied what you learned in 2018 to update and leverage it for this year’s calendar? Let data lead, and use findings to continually update your practices to ensure that you’re making the most of your—and members’—time. “Yes, do have times designated for planning, but also integrate planning processes into your daily work when that makes sense,” he says. “Planning is not an episode, it’s ongoing.” ### Phrases That Sell Membership > How can you tap into the power of psychology to better “sell” your organization’s membership? Try incorporating some of these words and phrases: [https://t.co/HkHBSUreNz (opens in a new tab)](https://t.co/HkHBSUreNz) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — MemberClicks (@MemberClicks) [February 11, 2019 (opens in a new tab)](https://twitter.com/MemberClicks/status/1094984182969888771?ref_src=twsrc%5Etfw) Whether you think of membership as a product for sale or not, it is—and the words you choose to market it matter. [Callie Walker from the MemberClicks blog (opens in a new tab)](https://blog.memberclicks.com/3-phrases-that-matter-when-selling-your-organizations-membership?) recommends the following phrases to convert potential members into full-fledged devotees: “Join [numbers] others…” “What this shows is that other people are taking advantage of your organization’s membership,” Walker says. “Plus, by listing your organization’s size, it gives your organization credibility—and that plays a big role in the sales process as well.” **“Save [XYZ].”** Whether it’s time, money, or resources, we all want to save something. Include concrete numbers, such as specific dollar amounts, to really paint the picture of benefits for potential members. **“… at your fingertips.”** “The phrase ‘at your fingertips’ is appealing because it implies ease,” Walker says. “Whenever you need something, it’s available.” ### Other Links of Note **What are you learning** at work? People who are conscious of their learning [will be more successful in today’s workforce (opens in a new tab)](https://www.missiontolearn.com/learning-at-work/) , says Jeff Cobb on *Mission to Learn*. **Step up your association’s culture** authentically with [these tips from CMSWire (opens in a new tab)](https://www.cmswire.com/leadership/6-ways-to-improve-a-failing-company-culture/) . **Looking for interactive video inspiration?** The HubSpot blog outlines [seven of the most creative examples (opens in a new tab)](https://blog.hubspot.com/marketing/interactive-video) . (Warchi/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#member growth](https://associationsnow.com/tag/member-growth/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [ArticleReport: Membership Growing Thanks to Better CommunicationJuly 16, 2024](https://associationsnow.com/2024/07/16/report-membership-growing-thanks-to-better-communication/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F02%2F11%2Fdaily-buzz-integrate-planning-into-your-schedule%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !