---
title: "Data Nugget: For Member Renewals, Does a Carrot or Stick Work Best?"
id: "9213"
type: "post"
slug: "data-nugget-for-member-renewals-does-a-carrot-or-stick-work-best"
published_at: "2019-02-27T00:00:00+00:00"
modified_at: "2026-03-15T02:51:11+00:00"
url: "https://associationsnow.com/2019/02/27/data-nugget-for-member-renewals-does-a-carrot-or-stick-work-best/"
markdown_url: "https://associationsnow.com/2019/02/27/data-nugget-for-member-renewals-does-a-carrot-or-stick-work-best.md"
excerpt: "Incentives Percentage of associations that: Offered a discount or other incentive 18.8% Did not offer incentives 62.4% Were considering this tactic 18.8% Penalties Percentage of associations that: Charged penalties for late renewals 6.1% Did not charge penalties 90.9% Were considering..."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "ASAEcenter"
  - "incentives"
  - "Membership"
  - "Membership Recruitment & Retention"
  - "renewals"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Executive Team"
  - "Manager"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Data Nugget: For Member Renewals, Does a Carrot or Stick Work Best?

### Incentives

Percentage of associations that:

Offered a discount or other incentive

18.8%

Did not offer incentives

62.4%

Were considering this tactic

18.8%

### Penalties

Percentage of associations that:

Charged penalties for late renewals

6.1%

Did not charge penalties

90.9%

Were considering this tactic

3%

Source: [Membership (opens in a new tab)](https://www.wildapricot.com/blogs/newsblog/2012/07/03/membership-renewal-survey-results---infographic)
 Renewal Survey, Wild Apricot, May 2018

[This article was originally published in the Associations Now print edition, titled “Carrot or Stick?”]

Tags: [#incentives](https://associationsnow.com/tag/incentives/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#Membership Recruitment & Retention](https://associationsnow.com/tag/membership-recruitment-retention/)
 [#renewals](https://associationsnow.com/tag/renewals/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [TemplateMembers onlyIEC Recruitment and Retention Toolkit: #01. Contractor Recruitment Campaign GoalsJanuary 24, 2007](https://associationsnow.com/2007/01/24/iec-recruitment-and-retention-toolkit-01-contractor-recruitment-campaign-goals/)
- [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/)
- [ArticleGrowth Isn’t Enough: Five Signs Your Community Has an Engagement ProblemSeptember 30, 2026](https://associationsnow.com/2026/09/30/growth-isnt-enough-five-signs-your-community-has-an-engagement-problem/)
- [ArticleThe “Why Not” Factor: Unlocking Growth Through Nonmember ResearchSeptember 28, 2026](https://associationsnow.com/2026/09/28/the-why-not-factor-unlocking-growth-through-nonmember-research/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F02%2F27%2Fdata-nugget-for-member-renewals-does-a-carrot-or-stick-work-best%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!