--- title: "Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue" id: "45825" type: "post" slug: "daily-buzz-use-your-membership-portal-to-drive-nondues-revenue" published_at: "2019-03-01T21:50:10+00:00" modified_at: "2019-03-01T21:50:10+00:00" url: "https://associationsnow.com/2019/03/01/daily-buzz-use-your-membership-portal-to-drive-nondues-revenue/" markdown_url: "https://associationsnow.com/2019/03/01/daily-buzz-use-your-membership-portal-to-drive-nondues-revenue.md" excerpt: "Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Also: a lesson in retaining young members." taxonomy_category: - "Membership" taxonomy_post_tag: - "ad revenue" - "AssociationsNow" - "Member Engagement" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A member portal is like a display window into your association,” [says the MemberSuite team in a blog post (opens in a new tab)](https://www.membersuite.com/blog/how-a-member-portal-helps-associations-increase-non-dues-revenue) . “From the homepage you can link to different engagement opportunities, like your online community, events, and certifications. But, you can also diversify your organization’s revenue streams by adding an online storefront where members can purchase products and services.” Members’ time and attention are limited. So to truly leverage your membership portal, you’ll need an intuitive and efficient design that makes your offerings accessible and easy to pay for. “Keep [the member’s] transaction moving along with a streamlined checkout process,” the team writes. “Visitors will be less likely to abandon their shopping cart—and the portal—if they can quickly purchase an ad, buy a book, or subscribe to a publication.” Consider a universal and persistent shopping cart, where members can add items that can be saved for later, and keeping payment methods on file for swift, easy transactions. ### Show Young Members Value > Why do Millennials and Generation Z let their association membership lapse? 37% reported a decline in benefit or quality offered and 29% reported it became too costly. See what [#youngmembers (opens in a new tab)](https://twitter.com/hashtag/youngmembers?src=hash&ref_src=twsrc%5Etfw) > told us about how to retain them in your association.[https://t.co/tcTPqCcHBf (opens in a new tab)](https://t.co/tcTPqCcHBf) > > — Personify (@Personifycorp) [February 26, 2019 (opens in a new tab)](https://twitter.com/Personifycorp/status/1100515942008791042?ref_src=twsrc%5Etfw) **Only 40 percent** **of young members** say association membership is worth the dues, [according to a report from Personify (opens in a new tab)](https://personifycorp.com/resources/ebooks/young-members-retention) . And if they aren’t feeling the value—there’s no chance at renewal. “While membership is viewed as important by young members, the need for membership organizations to articulate a clear return on investment in order to stay relevant has never been clearer,” [says Amanda Myers on Personify’s blog (opens in a new tab)](https://personifycorp.com/blog/young-members-2-0-lessons-in-retention) . Myers says every association should be reinforcing its value every step of the way. Another option? “Make membership affordable,” she says. “Explore opportunities to align your existing membership offers with the preferences of subscription-savvy young members with monthly billing options.” ### Other Links of Note **The Google+ shutdown** **date** is April 2. [This is what your association should do before then (opens in a new tab)](https://sproutsocial.com/insights/google-plus-shut-down/) , from the Sprout Social blog. **Not all chapters** handle member recruitment equally. [Provide them with a toolkit (opens in a new tab)](https://www.billhighway.co/wow-your-chapters-with-these-member-recruitment-resources/) to fill any gaps, says the Billhighway blog. **Working as a team** can be challenging for certain personality types. The DelCor blog has tips [to help team members understand others’ work styles (opens in a new tab)](https://www.delcor.com/resources/blog/project-management-personality-types) . (grapestock/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#ad revenue](https://associationsnow.com/tag/ad-revenue/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [VideoSmart Ways to Solve Your Nondues Revenue ProblemNovember 28, 2023](https://associationsnow.com/2023/11/28/smart-ways-to-solve-your-nondues-revenue-problem/) - [VideoHow Associations Can Build Nondues Revenue on a BudgetNovember 29, 2022](https://associationsnow.com/2022/11/29/how-associations-can-build-nondues-revenue-on-a-budget/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F03%2F01%2Fdaily-buzz-use-your-membership-portal-to-drive-nondues-revenue%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !