--- title: "Daily Buzz: Podcasts on the Rise" id: "45881" type: "post" slug: "daily-buzz-podcasts-on-the-rise" published_at: "2019-03-07T22:10:02+00:00" modified_at: "2026-11-09T15:57:18+00:00" url: "https://associationsnow.com/2019/03/07/daily-buzz-podcasts-on-the-rise/" markdown_url: "https://associationsnow.com/2019/03/07/daily-buzz-podcasts-on-the-rise.md" excerpt: "Although social media use is common among Americans, the numbers are stalling. But when it comes to podcasts and smart speakers, there’s nowhere to go but up. Also: Market your educational offerings to employers." taxonomy_category: - "Learning" taxonomy_post_tag: - "AssociationsNow" - "B2B media" - "E-learning" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Podcasts on the Rise Social media is stalling as podcasts and smart speakers take center stage. That’s according to [The Infinite Dial 2019 (opens in a new tab)](http://www.edisonresearch.com/wp-content/uploads/2019/03/Infinite-Dial-2019-PDF-1.pdf) [PDF], a survey from Edison Research and Triton Digital. Key findings show that social media is a saturated market. About 79 percent of Americans say they have used social media, a number that’s up from last year’s 77 percent, but one that’s still down from the 80 percent peak in 2017. Meanwhile, 23 percent of Americans say they own a smart speaker, compared to 7 percent two years ago. And 24 percent of smart speaker owners own three or more devices—more than double last year’s 11 percent. “Many consumers are crossing a threshold from testing these speakers to making them a ubiquitous presence throughout their home,” [says Eric Peckham on TechCrunch (opens in a new tab)](https://techcrunch.com/2019/03/06/podcasts-smart-speakers-soar-as-social-media-stalls-based-on-new-survey/) . Podcasts, too, are on the rise. About 32 percent of Americans listen to podcasts monthly, up from 26 percent in 2018, representing the largest year-over-year growth in that statistic since the survey began. ### Education, Employers, and You > Credential programs help create deeper connections with members and prospects. Checkout this week’s blog post to learn how to help employers bridge the skills gap and help constituents validate their competency and expertise. [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#assnprof (opens in a new tab)](https://twitter.com/hashtag/assnprof?src=hash&ref_src=twsrc%5Etfw) > [#assntech (opens in a new tab)](https://twitter.com/hashtag/assntech?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/jOXkUeVTLP (opens in a new tab)](https://t.co/jOXkUeVTLP) > [pic.twitter.com/x9Z8ef0ViT (opens in a new tab)](https://t.co/x9Z8ef0ViT) > > — MemberSuite (@membersuite) [March 6, 2019 (opens in a new tab)](https://twitter.com/membersuite/status/1103332074210119685?ref_src=twsrc%5Etfw) **An association’s education program** should be marketed both to individual members and their employers, [according to the MemberSuite team on its blog (opens in a new tab)](https://www.membersuite.com/blog/meeting-employer-and-member-demand-for-lifelong-learning) . “Think of employers as the influencers who can help persuade members and prospects to register for educational programs or apply for certifications,” they wrote. “They have the power of the purse. They also have the power to hire, promote, and fire. They see where existing and prospective employees are deficient.” Associations should work with employers to help bridge that skills gap. “Become your industry’s educator of choice by partnering with member employers,” the team writes. For example, form an advisory board with them that identifies skills gaps in your marketplace. “Employers who help you design credential programs are more likely to send employees to them. Your association becomes an extension of corporate training.” ### Other Links of Note **Stop practicing** [these 10 social media faux pas (opens in a new tab)](https://blog.hootsuite.com/stop-social-right-now/) , from the Hootsuite blog. **Spreadsheets can be** a valuable membership management tool in the beginning, according to the YourMembership blog, but [these four signs often mean you’ve outgrown them (opens in a new tab)](https://www.yourmembership.com/blog/4-signs-association-outgrown-spreadsheets-managing-member-data/?) . **Innovation is about** **more than thinking** outside the box—[it’s about leaving the entire building (opens in a new tab)](http://www.ideaarchitects.org/2019/03/think-outside-building-not-just-box.html) , says Jeffrey Cufaude of Idea Architects. Also rising? Smart speakers. (Daisy-Daisy/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#B2B media](https://associationsnow.com/tag/b2b-media/) [#E-learning](https://associationsnow.com/tag/e-learning/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/) - [PodcastAssociations NOW Presents Practical AI-How Associations Are Putting It To WorkJanuary 29, 2026](https://associationsnow.com/2026/01/29/associations-now-presents-practical-ai-how-associations-are-putting-it-to-work/) - [PodcastWhy Associations Must Rethink Learning and Community TogetherMarch 26, 2026](https://associationsnow.com/2026/03/26/why-associations-must-rethink-learning-and-community-together/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F03%2F07%2Fdaily-buzz-podcasts-on-the-rise%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !