--- title: "Daily Buzz: The Business Case for an Online Community" id: "46038" type: "post" slug: "daily-buzz-the-business-case-for-an-online-community" published_at: "2019-03-25T20:53:40+00:00" modified_at: "2019-03-25T20:53:40+00:00" url: "https://associationsnow.com/2019/03/25/daily-buzz-the-business-case-for-an-online-community/" markdown_url: "https://associationsnow.com/2019/03/25/daily-buzz-the-business-case-for-an-online-community.md" excerpt: "A successful online community can help your association meet its business objectives—but it takes a lot of work to get there. Also: De-stress your Mondays." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "Membership" - "online communities" - "Web Strategy" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: The Business Case for an Online Community It’s no secret that a well-thought-out and well-managed online community can contribute to your organization’s bottom line. But getting from Point A (developing a community) to Point B (reaping the benefits) can be a challenging journey. “Much of that has to do with internal silos and a lack of understanding around the purpose of an online community and/or the ability to define it well within the overall strategy of the association,” [says Marjorie Anderson on Community by Association (opens in a new tab)](https://communitybyassociation.com/2019/03/24/does-your-online-community-contribute-to-business-growth-heres-how-to-tell/) . How can you tell if your online community is making a contribution? Anderson says it starts when staff from other departments on the org chart start developing community-related objectives—which means your community has proven its value. “When your association realizes the value of your community, you go from being an afterthought in strategic conversations to being essential to them,” Anderson says. “Conversations that used to leave you frustrated now leave you energized and excited for what’s ahead. Not only do your association leaders understand community value, but staff across the board understand where it connects into the business.” ### Beat the Monday Blues > Our faces tend to hold a lot of tension – but luckily you can give yourself a [#DeStressMonday (opens in a new tab)](https://twitter.com/hashtag/DeStressMonday?src=hash&ref_src=twsrc%5Etfw) > face massage. All you need are your own fingertips and maybe a little moisturizer (almond and jojoba oil work well too): [https://t.co/L7N8euxh6k (opens in a new tab)](https://t.co/L7N8euxh6k) > [pic.twitter.com/7vlEnTFNyD (opens in a new tab)](https://t.co/7vlEnTFNyD) > > — DeStress Monday (@DeStressMonday) [March 18, 2019 (opens in a new tab)](https://twitter.com/DeStressMonday/status/1107598804067540993?ref_src=twsrc%5Etfw) **Ah, yes, Monday.** The start of a new work week—and, for many people, a cause of stress. Now, one nonprofit is hoping to change that. Monday Campaigns, a public health organization, has started the DeStress Monday initiative, a project that shares mindfulness tools through newsletters and social media posts to encourage people to start the week on a positive note. “The idea that we’re trying to do is introduce people to tools and practices at the beginning of the week, when they’re most open to trying new things, making positive changes,” said Peggy Neu, president of Monday Campaigns, [in an interview with Mashable (opens in a new tab)](https://mashable.com/article/destress-monday-campaign-mindfulness/#08kUZ30PBsqC) . “If you’re trying to start a practice and maybe you fall off, use Monday to kind of reset.” ### Other Links of Note **Lapsed members** leave for a reason. The key to getting them back is [understanding why they left (opens in a new tab)](https://www.webscribble.com/understanding-membership-lapse-win-members-back-comprehension/?utm_source=twitter) , says the Web Scribble blog. **Purchasing new software?** [Optimize the process (opens in a new tab)](https://www.cmswire.com/digital-experience/6-tips-to-help-optimize-the-software-purchasing-process/) with these six steps from *CMSWire*. **Learn to flex** your work-life-balance muscle by [starting small and creating a support system, (opens in a new tab)](https://blog.hubspot.com/marketing/work-life-balance-nestle-cpo) says the HubSpot blog. (busracavus/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#Membership](https://associationsnow.com/tag/membership/) [#online communities](https://associationsnow.com/tag/online-communities/) [#Web Strategy](https://associationsnow.com/tag/web-strategy/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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