---
title: "The Fix: Location Matters"
id: "46153"
type: "post"
slug: "the-fix-location-matters"
published_at: "2019-04-01T09:10:02+00:00"
modified_at: "2026-03-17T00:59:48+00:00"
url: "https://associationsnow.com/2019/04/01/the-fix-location-matters/"
markdown_url: "https://associationsnow.com/2019/04/01/the-fix-location-matters.md"
excerpt: "Aaron Pomerantz, executive managing director at Cushman & Wakefield, says a little planning and attention to workplace culture can help associations make more-informed real estate decisions."
taxonomy_category:
  - "Organizational Strategy"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Business"
  - "organization strategy"
  - "Real Estate"
  - "Space Flexibility"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Executive Leadership"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » The Fix: Location Matters

**When should associations evaluate their current real estate?**

Real estate is typically the second-highest expense organizations incur next to staff, so consistently evaluating this component to determine if you’re getting value for your money is key. And because it typically takes about one to two years to find, negotiate, and build out new office space, if your association decides it is time for a new home, it’s important to be proactive and ready to look long before your lease expires.

**How are associations’ real estate decisions affected by changing work styles?**

What an association requires can change depending on its culture, the type of work it does, and where the organization is in its real estate lifecycle. That said, we’ve seen a few things influencing decisions. For example, after years of trending toward footprint reduction, recently organizations have been remaining static in terms of size. Plus, the allocation of space has shifted, with a trend toward smaller workspaces that include more collaboration areas and meeting rooms.

**What is the most important real estate trend for associations to pay attention to in the next year?**

The most important trend is the focus on space flexibility. Since the future is always uncertain, associations should prepare for possible economic change. Organizations must seek to future-proof their real estate strategy and always be looking for space that gives them the flexibility to reduce their footprint, terminate their contract, or sublease their space.

(ricardoinfante/Getty Images)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Business](https://associationsnow.com/tag/business/)
 [#organization strategy](https://associationsnow.com/tag/organization-strategy/)
 [#Real Estate](https://associationsnow.com/tag/real-estate/)
 [#Space Flexibility](https://associationsnow.com/tag/space-flexibility/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [VideoChallenge Legacy Mindsets at MMC+TechApril 17, 2026](https://associationsnow.com/2026/04/17/challenge-legacy-mindsets-at-mmctech/)
- [Video2026 Summit Awards DinnerOctober 2, 2026](https://associationsnow.com/2026/10/02/2026-summit-awards-dinner/)
- [VideoAmerican Geophysical Union: Standing Up for Science: AGU’s Year of Action for Scientists and SocietySeptember 24, 2026](https://associationsnow.com/2026/09/24/american-geophysical-union-standing-up-for-science-agus-year-of-action-for-scientists-and-society/)
- [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F04%2F01%2Fthe-fix-location-matters%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!