--- title: "Daily Buzz: The Case for an Event App" id: "46351" type: "post" slug: "daily-buzz-the-case-for-an-event-app" published_at: "2019-04-15T21:34:38+00:00" modified_at: "2026-11-09T15:56:55+00:00" url: "https://associationsnow.com/2019/04/15/daily-buzz-the-case-for-an-event-app/" markdown_url: "https://associationsnow.com/2019/04/15/daily-buzz-the-case-for-an-event-app.md" excerpt: "Thinking about bringing an event app to your conference? Here’s what to consider when putting information at your guests’ fingertips. Also: Stop apologizing so much." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "conferences" - "event planning" - "Meetings" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: The Case for an Event App Event apps have been around long enough that they’ve become a standard part of many events. But not all—there are still plenty of conferences out there that haven’t made the move yet. Looking to make a case? A new post from the [G2 Crowd blog (opens in a new tab)](https://learn.g2crowd.com/event-app-benefits) offers some thinking that could make your decision a little easier. Not only does the technology boost engagement and improve customer service, it can also be a sound investment—and not a luxury as some planners might assume. “By integrating an event app into your event strategy, you can actually lower your overall event costs by eliminating printing costs and the need for separate tools,” author Martin Pietrzak writes. “Within a single event app, you can issue session and feedback surveys, audience response tools, and digital displays, just to name a few functionalities.” Beyond providing a one-stop shop, the medium can also be fun: Games or challenges may be integrated into the app to entertain and connect tech-savvy attendees. Timing matters, too. Because conferencegoers often register two to six months in advance, Pietrzak suggests launching—and marketing—an app well before then to maximize its value. ### When “I’m Sorry” Is Overkill > Over-apologizing might seem harmless, but it can undermine your authority and confidence [https://t.co/SZXWgO6i6l (opens in a new tab)](https://t.co/SZXWgO6i6l) > > — Fast Company (@FastCompany) [April 15, 2019 (opens in a new tab)](https://twitter.com/FastCompany/status/1117797502168764423?ref_src=twsrc%5Etfw) **It’s natural to want to apologize.**A delay at your event or a customer service snafu? A genuine “I’m sorry” can do wonders. But doing so excessively can have the opposite effect. Frequent apologizers might be seen as timid, inauthentic, or even weak, [Fast Company reports (opens in a new tab)](https://www.fastcompany.com/90334544/how-to-stop-apologizing) . And the act can desensitize listeners over time, making amends for major issues less meaningful. The best way to set things right? Explain how and when you’ll deal with a problem—then follow through and deliver. Although “I’m sorry” is often said reflexively to prevent a negative reaction, especially in interpersonal situations, a proactive approach with confidence and empathy can deliver the intended result. And that’s nothing to be sorry about. ### Other Links of Note **Want creative energy?** [Pack your bags (opens in a new tab)](https://www.forbes.com/sites/barnabylashbrooke/2019/02/28/why-does-business-travel-make-some-of-us-strangely-productive/#4bd1f2f549c2) . Four executives tell *Forbes* how frequent business travel boosts their productivity. **Tax Day may be over**, but it’s a good reminder to budget year-round. *Plan Your Meetings* offers [financial mistakes to avoid (opens in a new tab)](https://planyourmeetings.com/6-event-planning-mistakes-that-will-destroy-your-budget/) —including a tax tip. **Spreadsheets can’t organize everything**. *MeetingsNet* identifies [pitfalls that planners should know (opens in a new tab)](https://www.meetingsnet.com/meetings-fuel/case-against-spreadsheet-based-meetings-management) . (PeopleImages/E+/Getty Images Plus) [Kevin Joy](https://associationsnow.com/author/kevin-joy/) Kevin Joy is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/kevin-joy/) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#conferences](https://associationsnow.com/tag/conferences/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoJenny Teeson, CHSE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/jenny-teeson-chse-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoLakisha Woods, CAE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/lakisha-woods-cae-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoKevin Hesser Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/kevin-hesser-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F04%2F15%2Fdaily-buzz-the-case-for-an-event-app%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !