---
title: "Membership Hack: Logo Sharing"
id: "46401"
type: "post"
slug: "membership-hack-logo-sharing"
published_at: "2019-04-19T19:50:19+00:00"
modified_at: "2019-04-19T19:50:19+00:00"
url: "https://associationsnow.com/2019/04/19/membership-hack-logo-sharing/"
markdown_url: "https://associationsnow.com/2019/04/19/membership-hack-logo-sharing.md"
excerpt: "Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and trust with members’ customers."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Membership"
  - "rebranding"
  - "Sports Logos"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Director"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Membership Hack: Logo Sharing

**How to hack it?** Members who join the Air Conditioning Contractors of America are [encouraged to share ACCA’s logo (opens in a new tab)](https://higherlogicdownload.s3.amazonaws.com/ACCA/c6b38bda-2e04-4f93-bd51-7a80525ad936/UploadedImages/ico/accalogo2b.png)
. Often, it’s embedded in the homepage of a member’s website or placed on the company’s marketing materials.

That’s a win-win for ACCA, says Karina Romero, manager of customer service. “We want our logo to resonate merit and excellence,” she says. “When members use the ACCA logo, they demonstrate the commitment to the trade’s standards and codes, fostering credibility and trust with their customers.”

**Why does it work?**Members can easily [download and display the logo (opens in a new tab)](https://www.acca.org/members/downloads)
, which helps build [“signal” awareness (opens in a new tab)](https://en.wikipedia.org/wiki/Signalling_(economics))
 for ACCA, Romero says. “[This] benefits ACCA with our branding and visibility efforts to promote our services to the industry at large,” she says.

**What’s the bonus?**Frequently, members’ customers call ACCA to verify that the company is in good standing. “Consumers want to check on a contractor’s membership because they saw the ACCA logo online,” Romero says. “This is a testimonial for me that consumers do pay attention to web signals and follow up.”

(Associations Now photo illustration)

[Tim Ebner](https://associationsnow.com/author/tim-ebner/)

Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.

[More articles by this author](https://associationsnow.com/author/tim-ebner/)

Tags: [#Membership](https://associationsnow.com/tag/membership/)
 [#rebranding](https://associationsnow.com/tag/rebranding/)
 [#Sports Logos](https://associationsnow.com/tag/sports-logos/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [TemplateMembers onlyACI Brand GuidelinesMay 6, 2020](https://associationsnow.com/2020/05/06/aci-brand-guidelines/)
- [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/)
- [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/)
- [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F04%2F19%2Fmembership-hack-logo-sharing%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!