--- title: "Daily Buzz: Tips for Collaborating on Events" id: "46474" type: "post" slug: "daily-buzz-tips-for-collaborating-on-events" published_at: "2019-04-26T22:27:52+00:00" modified_at: "2026-03-17T01:11:06+00:00" url: "https://associationsnow.com/2019/04/26/daily-buzz-tips-for-collaborating-on-events/" markdown_url: "https://associationsnow.com/2019/04/26/daily-buzz-tips-for-collaborating-on-events.md" excerpt: "Hosting a joint meeting with another organization can come with big benefits—as long as you’re on the same page. Also: the metrics that planners should be tracking." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Board Collaboration" - "event planning" - "Meetings" - "metrics" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Tips for Collaborating on Events When you collaborate on an event with another organization in your field, you get a chance to reach potential new members, while providing extra value to your current members. Sounds like a win-win, right? But holding a joint meeting can also be tricky, especially if the organization you partner with has different business goals. [Audra Hopkins from the Web Scribble blog (opens in a new tab)](https://www.webscribble.com/how-your-association-can-use-collaboration-to-create-great-events/) says that to make a collaborative event truly successful, the meeting should focus on areas that are meaningful to all parties involved, including members of both groups. “Sit down with who you’re collaborating with and discuss what you’d like to circulate your event around,” she says. “Brainstorm specific touchpoints you’d like to hit in order to give members what they’re looking for in a collaboration. After all, this event should be a two-in-one special for members, so you want to make sure they’re getting what they pay for.” Another area where you and your partner will need to be aligned: event marketing, particularly around the meeting’s branding. “Make sure both of your brands are incorporated and that the design works for everyone involved,” Hopkins says. ### Monitor the Right Metrics > Your event data is incredibly valuable! Follow these four steps to get the insights you want: [https://t.co/jbKEzwSqhA (opens in a new tab)](https://t.co/jbKEzwSqhA) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#events (opens in a new tab)](https://twitter.com/hashtag/events?src=hash&ref_src=twsrc%5Etfw) > [#meetingprofs (opens in a new tab)](https://twitter.com/hashtag/meetingprofs?src=hash&ref_src=twsrc%5Etfw) > [#eventplanning (opens in a new tab)](https://twitter.com/hashtag/eventplanning?src=hash&ref_src=twsrc%5Etfw) > > — Eventsforce (@eventsforce) [April 26, 2019 (opens in a new tab)](https://twitter.com/eventsforce/status/1121731001787535360?ref_src=twsrc%5Etfw) **With so much data** at a planner’s fingertips, it can be hard to tell which metrics are useful and which are just for show. To get a better handle on what information you should be tracking, [the Eventsforce team (opens in a new tab)](https://www.eventsforce.com/blog/how-to-get-value-from-the-data-you-collect-from-events/) recommends taking a step back and looking at what data you have versus what you actually need. “[T]here are two main considerations,” they say. “One is, what data do you need to execute the event, and the second is, what data do you need to provide to your boss or senior leadership?” From there, consider the source of the data. Is it reliable? Can you derive insights from it? If the answers are yes, then you may have found the right metrics. ### Other Links of Note **Frustrated by Gmail’s user experience?** You’re not alone: The former lead designer of Gmail [created a free Chrome extension to simplify it (opens in a new tab)](https://www.fastcompany.com/90338929/the-former-lead-designer-of-gmail-just-fixed-gmail-on-his-own) , according to *Fast Company*. **Unfortunately, negative comments** are all too common in the digital landscape. *Nonprofit Marketing Guide* explains [how to handle negative feedback (opens in a new tab)](https://www.nonprofitmarketingguide.com/blog/2019/04/25/how-to-handle-negative-online-comments/) . **What do young professionals** **expect** from your educational resources? [The WBT Systems blog investigates (opens in a new tab)](https://www.wbtsystems.com/learning-hub/blogs/education-expectations-millennials-gen-z) . (saknakorn/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Board Collaboration](https://associationsnow.com/tag/board-collaboration/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Meetings](https://associationsnow.com/tag/meetings/) [#metrics](https://associationsnow.com/tag/metrics/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastSustainable Events: How Associations and DMOs Are Leading the ChargeMarch 31, 2025](https://associationsnow.com/2025/03/31/sustainable-events-how-associations-and-dmos-are-leading-the-charge/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [VideoMelvin Tennant, CAE, President & CEO of Meet Minneapolis, Welcomes You to Great Ideas 2026September 2, 2026](https://associationsnow.com/2026/09/02/melvin-tennant-cae-president-ceo-of-meet-minneapolis-welcomes-you-to-great-ideas-2026/) - [VideoASAE TV Daily Recap: Final Day at the 2026 ASAE Annual Meeting & ExpositionAugust 24, 2026](https://associationsnow.com/2026/08/24/asae-tv-daily-recap-final-day-at-the-2026-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F04%2F26%2Fdaily-buzz-tips-for-collaborating-on-events%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !