Leadership

Daily Buzz: Express Gratitude for Your Team

By / May 7, 2019 Sometimes, you just have to offer up a toast. (Ales/E+/Getty Images Plus)

Recognizing employees not only expresses appreciation but also helps build a productive and positive culture. Also: how social proof shows the value of your organization to potential members.

On the NBC sitcom Parks and Recreation, star Amy Poehler started a tradition of gratitude. After a day of wrapping on location, the cast and crew would enjoy a team dinner, where Poehler would stand up and toast a member of the team, who would then toast another person, who would then toast another—and the cycle continued until everyone had been toasted.

Now, it might not be possible to express thanks or give kudos to every member of your team every day. But adopting some version of Poehler’s tradition does have productivity and culture perks.

“First, positive reinforcement and praise are absolutely vital in the workplace,” says Sarah Todd on Quartz at Work. “On a basic level, people feel good when they get recognized for their contributions, and that’s naturally going to boost employee morale and motivation.”

Todd also points out that constructive praise hones in on the specifics of what people do well at their jobs, which can then encourage more of that behavior. But remember: Recognition isn’t only about star players—it’s about the team as a whole.

“A round-robin toast after wrapping up a big project is one way for leaders to demonstrate they understand that every person involved contributed something of value and deserves recognition for it,” she says.

Creating Social Proof

Before buying a new product or service, many consumers read customer reviews. Membership to your organization is no exception. “Consumers have come to trust the opinions of their peers or other online experts far more than brands—and nearly as much as their friends,” Paul Johnson writes on Convince & Convert.

What does that mean for your association? You need social proof: testimonials, images, or other forms of user-generated content that show the value your organization brings to current members.

To build social proof, start by creating incentives for members to share their experiences—stories and examples that you can then pass on to potential members.

“Social proof might not be a new concept, but utilizing it to your brand’s advantage can be an incredible opportunity,” Johnson says. “Let your brand’s biggest fans do what they do best: advocate.”

Other Links of Note

Remote teams work when they have the right support in place to collaborate and meet goals. Blue Avocado explains how to create an efficient remote work culture.

How long should blog posts be? The HubSpot blog says that a microblogging-style approach, along the lines of Twitter or Tumblr, is what your audience is looking for.

New feature alert: Twitter retweets can now include photos, videos, and GIFs. And though it’s a small change for users, it was a complicated one for Twitter, says Entrepreneur.

Sophia Conforti

Sophia Conforti is a contributor to Associations Now. More »

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