---
title: "Rules of Engagement: Connect With Your Slackers"
id: "46796"
type: "post"
slug: "rules-of-engagement-connect-with-your-slackers"
published_at: "2019-06-02T07:30:49+00:00"
modified_at: "2026-11-01T22:41:10+00:00"
url: "https://associationsnow.com/2019/06/02/rules-of-engagement-connect-with-your-slackers/"
markdown_url: "https://associationsnow.com/2019/06/02/rules-of-engagement-connect-with-your-slackers.md"
excerpt: "The office collaboration tool Slack can double as a way to reach members."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "community data"
  - "Membership"
  - "reengagement"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Manager"
taxonomy_persona:
  - "Association Professionals"
---

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 » Rules of Engagement: Connect With Your Slackers

Your members may love your online community, but don’t kid yourself: They connect elsewhere too. When Digital Analytics Association Community Manager Catherine Hackney saw members increasingly talking in a popular office-chat app, DAA followed them there.

“We noticed a lot more of the conversation was happening in Slack than our own private [community] space,” she says. “It took a few years before DAA staff felt comfortable, but now we have a specific Slack channel where we monitor and post.”

The app lets users tag individuals and chat in a way that’s similar to texting, making the community feel more conversational and immediate, Hackney says. Here are three ways DAA uses its Slack channel, Measure Slack:

**1. To monitor feedback.** For better or worse, DAA members use Measure Slack to voice feedback on their membership experience. “We have had a few complaints in our channel,” Hackney says. “But that gives us a nice opportunity to address any concerns a member might have in an open way.” The key is to provide an accurate and prompt reply.

**2. To share links.** Slack has become a natural place to share resources that might interest members. “I usually limit it to one link per post,” Hackney says. “Usually it’s a helpful blurb that links to our site or blog.” Each share must be informative, and getting members to share increases visibility.

**3. To respond to prospective members.** The Measure Slack community is open to nonmembers, and Hackney regularly fields questions about how to become a member. “Some people joined DAA because of our Slack presence,” she says.

(Farknot_Architect/Getty Images)

[Tim Ebner](https://associationsnow.com/author/tim-ebner/)

Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.

[More articles by this author](https://associationsnow.com/author/tim-ebner/)

Tags: [#community data](https://associationsnow.com/tag/community-data/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#reengagement](https://associationsnow.com/tag/reengagement/)

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