--- title: "Daily Buzz: How to Build a Meeting Legacy" id: "47540" type: "post" slug: "daily-buzz-how-to-build-a-meeting-legacy" published_at: "2019-08-01T21:13:44+00:00" modified_at: "2026-03-17T01:50:23+00:00" url: "https://associationsnow.com/2019/08/01/daily-buzz-how-to-build-a-meeting-legacy/" markdown_url: "https://associationsnow.com/2019/08/01/daily-buzz-how-to-build-a-meeting-legacy.md" excerpt: "Research shows that developing a conference legacy is about more than logistics: Content matters, too. Also: strategies to add to your member recruitment toolbox." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "conferences" - "event planning" - "Meetings" - "stakeholders" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: How to Build a Meeting Legacy Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content. “Specifically, the information and analysis delivered at an event can help bring progress within some sector of the host destination, while at the same time produce long-term recognition for the host organization,” [Rob Carey says on MeetingsNet (opens in a new tab)](https://www.meetingsnet.com/meeting-planning-toolbox/six-rules-ensure-lasting-event-legacy) . In fact, [a recent study on legacies for business events (opens in a new tab)](http://www.themeetingsindustry.org/upload/JMIC%20Business%20Event%20Legacies_UTS%2019.5.pdf) by the University of Technology Sydney in Australia and the Joint Meetings Industry Council found that educational content delivered in a destination “has value that directly drives economic development, creativity, and innovation [there].” The report’s researchers also found that the most successful legacy meetings get all stakeholders—local government, meeting venues, convention bureaus, and so on—involved from the get-go. “It is important that all stakeholders understand the full value of the business event,” the report states. “Legacy outcomes should be included in every business event study or evaluative report and then communicated to governments, communities, industries and universities, as well as event organizers and individual delegates plus any stakeholders that have invested in the business event. They all need to hear about the outcomes.” ### Effective Member-Recruitment Tactics > What are the top three ways [#associations (opens in a new tab)](https://twitter.com/hashtag/associations?src=hash&ref_src=twsrc%5Etfw) > recruit new members? Find out below 👇(based on 2019 data from [@mktgeneral (opens in a new tab)](https://twitter.com/mktgeneral?ref_src=twsrc%5Etfw) > ‘s Membership Marketing Benchmark Report) [#MMBR2019 (opens in a new tab)](https://twitter.com/hashtag/MMBR2019?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/NeoyxclKeB (opens in a new tab)](https://t.co/NeoyxclKeB) > > — Higher Logic (@HigherLogic) [August 1, 2019 (opens in a new tab)](https://twitter.com/HigherLogic/status/1156928347903012865?ref_src=twsrc%5Etfw) **In Marketing General Incorporated’s** [2019 Membership Marketing Benchmarking Report (opens in a new tab)](https://www.marketinggeneral.com/knowledge-bank/reports/) , 45 percent of associations said membership increased. While [innovation and optimism both drove growth](https://associationsnow.com/2019/07/innovation-optimism-drive-association-membership-growth-marketing-general-mckinley/) , the study also showed that many organizations effectively leverage word-of-mouth marketing, email, and meetings as member-recruitment strategies. “Consider incorporating these membership acquisition tactics into your growth strategy, and to make them even more effective, focus on value,” [says Elizabeth Bell on the Higher Logic blog (opens in a new tab)](https://blog.higherlogic.com/2016/07/28/3-ways-to-recruit-more-members-insights-from-the-2016-membership-marketing-report) . “Remember, the clearer you are with prospective members about the value your association is offering, the more likely they are to join.” ### Other Links of Note **Snapchat launched** a simpler ad creation process called Instant Create. [Social Media Today explains how it works (opens in a new tab)](https://www.socialmediatoday.com/news/snapchat-launches-new-streamlined-ad-creation-process/559980/) . **In other tech news,** Microsoft is [testing a new cloud download feature (opens in a new tab)](https://www.theverge.com/2019/8/1/20749847/microsoft-windows-10-cloud-download-restore-feature) for resetting Windows 10 when hardware fails or the OS needs reinstalling, according to *The Verge*. **Leaders who prioritize** busyness over value [create a burnout problem (opens in a new tab)](https://www.forbes.com/sites/theenergyproject/2019/07/31/leading-on-empty-how-leaders-drive-their-people-to-burnout/#58c730852503) , says *Forbes*. (nnorozoff/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#conferences](https://associationsnow.com/tag/conferences/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Meetings](https://associationsnow.com/tag/meetings/) [#stakeholders](https://associationsnow.com/tag/stakeholders/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoJenny Teeson, CHSE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/jenny-teeson-chse-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoLakisha Woods, CAE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/lakisha-woods-cae-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoKevin Hesser Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/kevin-hesser-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F08%2F01%2Fdaily-buzz-how-to-build-a-meeting-legacy%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !