---
title: "Data Nugget: Membership Challenges Ahead"
id: "47448"
type: "post"
slug: "data-nugget-membership-challenges-ahead"
published_at: "2019-08-01T07:20:19+00:00"
modified_at: "2019-08-01T07:20:19+00:00"
url: "https://associationsnow.com/2019/08/01/data-nugget-membership-challenges-ahead/"
markdown_url: "https://associationsnow.com/2019/08/01/data-nugget-membership-challenges-ahead.md"
excerpt: "It’s a question that almost every association executive has heard before: What’s keeping you up at night?"
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "job recruitment"
  - "Member Engagement"
  - "Membership"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Nugget: Membership Challenges Ahead

As it turns out, the answer is membership. In a GrowthZone survey of more than 500 association professionals, more than half of respondents—57 percent—said that member engagement or recruiting and retaining members ranked as their top challenge this year.

## What is your biggest challenge in 2019?

**Funding:** 12 percent

**Attracting Younger Members:** 12 percent

**Communicating Value Proposition:** 18 percent

**Recruiting and Retaining Members:** 28 percent

**Member Engagement:** 29 percent

*Source: 2019 Association Report,**[GrowthZone (opens in a new tab)](https://www.independent-innkeeping.org/assets/IndustryNews/2019%20Association%20Report%20-%20Growth%20Zone.pdf)**, January 2019*

(amanalang/iStock/Getty Images Plus)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#job recruitment](https://associationsnow.com/tag/job-recruitment/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#Membership](https://associationsnow.com/tag/membership/)

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