--- title: "Daily Buzz: Where’s the Line in Personalization?" id: "47591" type: "post" slug: "daily-buzz-wheres-the-line-in-personalization" published_at: "2019-08-07T20:57:00+00:00" modified_at: "2026-03-17T01:52:15+00:00" url: "https://associationsnow.com/2019/08/07/daily-buzz-wheres-the-line-in-personalization/" markdown_url: "https://associationsnow.com/2019/08/07/daily-buzz-wheres-the-line-in-personalization.md" excerpt: "Take care to avoid the “creepiness factor” when implementing personalization tactics. Also: A few awesome facts about coffee, because why not?" taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "Member Engagement" - "personalization" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Where’s the Line in Personalization? Personalization is a great tool to engage members, but dive too far into their personal information, and your association runs the risk of coming off, well, a little creepy. The trick is to use personalization to make your organization’s communications relevant, [says Sigmund VanDamme on Association Success (opens in a new tab)](http://associationsuccess.org/article/personalization-creepy-or-convenient) . “When the things you are getting are relevant to you, they are much less annoying than being bombarded with promotional images, emails, or texts that have nothing to do with you,” he says. That doesn’t mean you should know every bit of inside information about a person—but just enough that you can frame your message in a way that resonates with each member individually. VanDamme, a membership software evangelist with Community Brands, adds that engagement is often a key reason for using personalization, so it’s important to focus on ways to boost relevance. “The goal is to make them feel strongly about the organization,” he adds. “That starts with giving them what they want, what is relevant or interesting to them.” ### Caffeinate Your Routine > All hail the mighty science. [https://t.co/YibEAUBhhU (opens in a new tab)](https://t.co/YibEAUBhhU) > > — Public Espresso (@PublicEspresso) [August 7, 2019 (opens in a new tab)](https://twitter.com/PublicEspresso/status/1159093134091067392?ref_src=twsrc%5Etfw) **Many people don’t need an excuse** to drink a cuppa joe, but if you want to be reassured that coffee’s a good thing to have in your life, [a recent blog post (opens in a new tab)](https://www.inc.com/bill-murphy-jr/science-says-coffee-is-a-miracle-drink-that-helps-slow-aging-lose-weight-literally-cheat-death-here-are-7-most-exciting-studies-that-prove-it.html) from *Inc.* contributor Bill Murphy Jr. should perk you up. Murphy highlights a number of recent studies that explain numerous benefits of drinking the brown stuff, including better heart health and improved fat consumption. There’s even some evidence that coffee may have anti-aging properties. “People have been drinking coffee since at least the 15th century, and it’s been a staple of the workplace for more than a century,” he writes. “But it’s only fairly recently that science has explained some of its incredible health benefits.” We’ll drink to that. ### Other Links of Note **Feeling overwhelmed at work?** *Entrepreneur* shares [five management practices that can ease stress (opens in a new tab)](https://www.entrepreneur.com/article/337304) . **It finally happened:** Facebook [added an Instagram scheduling tool to the Facebook Creator Studio app (opens in a new tab)](https://www.socialmediatoday.com/news/facebook-adds-instagram-scheduling-to-creator-studio/560162/) , says *Social Media Today*. **In other tech news,** PodcastOne, a celebrity podcasting network, is launching a free hosting platform for independent podcasters. [TechCrunch has the details (opens in a new tab)](https://techcrunch.com/2019/08/07/podcastone-is-launching-launchpaddm-a-free-hosting-platform-for-independent-podcasters/) . (azgek/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#personalization](https://associationsnow.com/tag/personalization/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Future is Yours to Create. 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