--- title: "Daily Buzz: Introducing Generation Alpha" id: "47610" type: "post" slug: "daily-buzz-introducing-generation-alpha" published_at: "2019-08-08T20:48:39+00:00" modified_at: "2026-03-17T01:52:52+00:00" url: "https://associationsnow.com/2019/08/08/daily-buzz-introducing-generation-alpha/" markdown_url: "https://associationsnow.com/2019/08/08/daily-buzz-introducing-generation-alpha.md" excerpt: "As millennials age and Generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "human-centric" - "Marketing" - "rebranding" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Introducing Generation Alpha Move over, millennials. Generation Alpha is growing up—and fast. Born starting in 2010, Generation Alpha is the first generation born entirely in the 21st century. And though the oldest members are only 9 years old, this generation will shape the future. Let’s get to know them, shall we? For one thing, they have been plugged in to the digital world their whole lives. “Alphas are accustomed to and reliant on instant information and communication,” [says Ursula Perano on Axios (opens in a new tab)](https://www.axios.com/generation-alpha-millennial-children-63438b10-6817-483e-8472-38810df77880.html) . As with previous generations, life markers—such as marriage, children, and retirement—are expected to be delayed. Unlike their predecessors, these youngsters are expected to surpass previous generations in education: Generation Alpha is on track to become the most formally educated generation in history. Another top quality: an emphasis on inclusion. “Diversity is a standard for Alphas, with women in the workplace, the value of inclusion, and a focus on equality as overwhelming norms,” Perano says. Generation Alpha is still young, so only time will tell how the group defines itself in years to come. ### Play Up Human-Centric Marketing > Good marketing is about so much more than a singular transaction. It’s about building and maintaining member relationships [https://t.co/PcYmdBVdso (opens in a new tab)](https://t.co/PcYmdBVdso) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#humancentric (opens in a new tab)](https://twitter.com/hashtag/humancentric?src=hash&ref_src=twsrc%5Etfw) > [#marketing (opens in a new tab)](https://twitter.com/hashtag/marketing?src=hash&ref_src=twsrc%5Etfw) > [#associations (opens in a new tab)](https://twitter.com/hashtag/associations?src=hash&ref_src=twsrc%5Etfw) > > — Wicket (@wicket_io) [August 7, 2019 (opens in a new tab)](https://twitter.com/wicket_io/status/1159250393106407424?ref_src=twsrc%5Etfw) **The constant pressure to make sales goals**has taken the human element out of marketing, [writes Amy Thomasson on the Wicket blog (opens in a new tab)](https://wicket.io/blog-post/human-centric-marketing/) . To strengthen the organization-member bond, add person-to-person interaction back in. “Human-centric marketing is about pivoting your focus toward fostering relationships with your members, and turning efforts toward member retention rather than solely focusing on accumulating one more notch in your member count,” Thomasson writes. So, make your marketing about your members. Ditch the stock art and replace it with images of real members. Interview them, and tell their stories. “In our quest to meet the looming demands of the publication deadline, program launch, or registration cut-off, we’ve become automatons to our desire for marketing automation,” Thomasson says. “By sharing the images and stories of our members, and leveraging their insights and perspectives, we can center the human connection in our marketing efforts.” ### Other Links of Note **Alexa, do you understand?** Amazon scientists are working to [improve Alexa’s ability to read context clues (opens in a new tab)](https://venturebeat.com/2019/08/07/amazon-scientists-improve-alexas-ability-to-understand-context/) , says *VentureBeat*. **Consider adding chatbots** to your social media team. Nonprofit thought leader Beth Kanter explains [how one group employed the tech to decrease response time (opens in a new tab)](http://www.bethkanter.org/chatbots-everywhere/) . **Procrastinate no more** with *Fast Company*’s [personality-based tactics to combat delays in work (opens in a new tab)](https://www.fastcompany.com/90383266/personality-type-and-procrastination) . (catscandotcom/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Business](https://associationsnow.com/tag/business/) [#human-centric](https://associationsnow.com/tag/human-centric/) [#Marketing](https://associationsnow.com/tag/marketing/) [#rebranding](https://associationsnow.com/tag/rebranding/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F08%2F08%2Fdaily-buzz-introducing-generation-alpha%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !