--- title: "Daily Buzz: How to Stay Relevant in Changing Times" id: "47659" type: "post" slug: "daily-buzz-how-to-stay-relevant-in-changing-times" published_at: "2019-08-13T19:04:21+00:00" modified_at: "2026-03-17T01:54:40+00:00" url: "https://associationsnow.com/2019/08/13/daily-buzz-how-to-stay-relevant-in-changing-times/" markdown_url: "https://associationsnow.com/2019/08/13/daily-buzz-how-to-stay-relevant-in-changing-times.md" excerpt: "When new technology and the constant news cycle push your association out of the spotlight, you must find a way to adapt. Also: a Legend-ary night at ASAE’s Annual Meeting." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "Leadership" - "rebranding" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: How to Stay Relevant in Changing Times Amid changing times and the constant flow of new technology, staying relevant is no easy feat. To maintain value to members, organizations must embrace new platforms and innovations. “If you think about it as the ‘unknown’ and concentrate on the potential for disruption, then, yeah, the idea of ever-changing technology will be scary,” [Colleen Bottorff says on the MemberClicks blog (opens in a new tab)](https://blog.memberclicks.com/how-to-prove-your-organizations-relevance-time-and-time-again) . “But instead, try thinking about it as an *opportunity*. To better serve your members, to drive your mission, to make work-life easier on your staff. What new doors are opened to accomplish those things, with a new social media platform or piece of technology?” The second key to staying relevant: homing in on your association’s messaging. “By strengthening your messaging, you won’t even have to try very hard to prove your relevance because you’ll be constantly communicating it, driving it into your audience’s subconscious,” Bottorff says. Focus on the human element of your organization’s mission to drive connection, and put it in context with what’s going on in the world so that you’re always part of the conversation. ### A Special Performance at ASAE’s Annual Meeting > Music brings people together, it fills the heart, it moves us, it helps us heal. Thank you ⁦[@johnlegend (opens in a new tab)](https://twitter.com/johnlegend?ref_src=twsrc%5Etfw) > ⁩ and [#ASAE19 (opens in a new tab)](https://twitter.com/hashtag/ASAE19?src=hash&ref_src=twsrc%5Etfw) > for this special evening. [pic.twitter.com/72NXkyzIn9 (opens in a new tab)](https://t.co/72NXkyzIn9) > > — Leanora Minai (@LeanoraMinai) [August 13, 2019 (opens in a new tab)](https://twitter.com/LeanoraMinai/status/1161070962336550913?ref_src=twsrc%5Etfw) **The hits from the [2019 ASAE Annual Meeting & Exposition (opens in a new tab)](https://annual.asaecenter.org/) in Columbus, Ohio,** just keep coming. Last night, singer John Legend joined attendees for a performance at The Classic, the annual fundraiser for the ASAE Foundation. In between belting out hits like “All of Me,” Legend preached a message of love—something that was felt in every corner of the room. ### Other Links of Note **Is your brand’s relationship** with social media—well, dysfunctional? Content Marketing Institute examines [what it would take to make the relationship better, even if it means a breakup (opens in a new tab)](https://contentmarketinginstitute.com/2019/08/break-social-media/?sm_x_cmir_edt_tsprtsnr_cmi_x_sclttw-blogtraffic) . **ICYMI:** **“Likes” are** on the way out at Instagram. [The next big metric: attention (opens in a new tab)](https://buffer.com/resources/attention-is-the-new-like) , says Kevan Lee on the Buffer blog. **Sometimes data systems fail,** and without backups, the success of your meeting could be in jeopardy, [according to the Endless Events podcast (opens in a new tab)](https://helloendless.com/event-data-backups/) . (DNY59/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#Leadership](https://associationsnow.com/tag/leadership/) [#rebranding](https://associationsnow.com/tag/rebranding/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [ArticleTime for a ChangeOctober 20, 2026](https://associationsnow.com/2026/10/20/time-for-a-change/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F08%2F13%2Fdaily-buzz-how-to-stay-relevant-in-changing-times%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !