Daily Buzz: Highlight Members With a Social Media Takeover
Switch up your social media routine and let members take over for a day. Also: how one MLB manager’s open discussions strengthen his relationship with his team.
Fizzling out on social media inspiration? Let members take the wheel with a social media takeover.
“By getting different people to post on your organization’s social media pages, you’ll get different types of content, perspectives and social media styles,” Callie Walker says on the MemberClicks blog.
Plus, takeovers will not only shine a light on members but also on your association. “More than likely, your members are friends with other people in the industry,” Walker says. “If they’re selected to do a social media takeover, chances are, they’ll announce it on their own personal social media pages, putting your organization’s name in front of a whole gang of potential members.”
As for content, Walker says posts can center around virtually anything, from member pro tips to their favorite industry books. That said, it’s a good idea to talk with members beforehand so you can set expectations and ground rules.
“There are a million things you could do with this, but the point is, you’re giving your members a voice and making engagement hands-on,” she says.
Lessons on Transparency from an MLB Manager
This MLB manager believes in the magic of open discussion, leading one-on-one meetings in which Pirates coaches and players share things going well and not well in life.— The Washington Post (@washingtonpost) August 20, 2019
His players love him for it. https://t.co/DmFlE4IPt2
When it comes to talking to employees, transparency is key—but cultivating that honesty and openness can be challenging. Take it from Pittsburgh Pirates Manager Clint Hurdle.
The manager, who has been with the team since 2011, hosts what he calls “ups and downs” meetings with players and coaching staff. During these one-on-one talks, Hurdle shares a few things going well in life, along with a couple of items not going so well. The other person then does the same.
“The main idea is it eliminates distractions and helps them play more free,” Hurdle said in an interview with The Washington Post.
Although Hurdle admits the discussions can be jarring to some in the beginning, they also build trust and give him the opportunity to offer guidance and receive feedback.
“Some guys say: ‘The first time I was here, it was like a trip to the dentist. That was horrible. That was hard,’ ” Hurdle said. “I say: ‘Look, this is going to be uncomfortable. We have to work through this together. It’s not malicious. If you get to a point where you truly love somebody, you’re going to tell them the truth.’”
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