--- title: "Daily Buzz: Want to Cultivate Member Loyalty? Focus on Your Image" id: "47892" type: "post" slug: "daily-buzz-want-to-cultivate-member-loyalty-focus-on-your-image" published_at: "2019-09-06T20:52:13+00:00" modified_at: "2019-09-06T20:52:13+00:00" url: "https://associationsnow.com/2019/09/06/daily-buzz-want-to-cultivate-member-loyalty-focus-on-your-image/" markdown_url: "https://associationsnow.com/2019/09/06/daily-buzz-want-to-cultivate-member-loyalty-focus-on-your-image.md" excerpt: "Membership retention goes beyond providing value—accessibility and public image play a role, too. Also: Understand attendee goals before your next meeting." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "Aspiring Leader" - "AssociationsNow" - "attendee experience" - "event planning" - "Meetings" - "Membership" - "Mid-Level Professional" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Want to Cultivate Member Loyalty? Focus on Your Image Let’s start with a little Business 101: It’s more costly to acquire a new customer than to retain one. For associations, the same rule applies to members. Providing value to current members is an easier way to grow your organization than launching a new membership campaign. But the success of this effort hinges on one main element: member loyalty—something that isn’t easy to cultivate in a crowded marketplace. [The WBT Systems team writes on its blog (opens in a new tab)](https://www.wbtsystems.com/learning-hub/blogs/earn-reward-learner-loyalty) that although loyalty might start with the value of a product or service, smart processes and accessibility shape behavior, too. “Consumers, including your learners and members, bring high expectations to the online experience you provide,” they say. “Remove any friction in the user experience. Speed is essential. They must be able to quickly and easily find, purchase, and start using your products and services.” Another reason loyalty might shift? If a brand has a public image problem. “Associations have an advantage here. Remind your audience about your mission and core values,” writes the team. “Their participation and revenue help your association fulfill that mission and contribute to the greater good. You’re not here to make investors and shareholders richer, you’re on a mission to move your industry or profession forward for the common good.” ### Get Inside Attendees’ Heads > When it comes to events, the attendee experience starts before they arrive on-site. Read the blog post to learn how to design a pre-event attendee experience that meets and exceeds expectations. [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#assnprof (opens in a new tab)](https://twitter.com/hashtag/assnprof?src=hash&ref_src=twsrc%5Etfw) > [#assntech (opens in a new tab)](https://twitter.com/hashtag/assntech?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/pHdXpCpsQ8 (opens in a new tab)](https://t.co/pHdXpCpsQ8) > [pic.twitter.com/yJFOlR4QyV (opens in a new tab)](https://t.co/yJFOlR4QyV) > > — MemberSuite (@membersuite) [September 4, 2019 (opens in a new tab)](https://twitter.com/membersuite/status/1169293796766572544?ref_src=twsrc%5Etfw) **The meeting experience** starts long before guests walk through the door. Like planners, they have expectations and goals for the event—and understanding these points can help ensure that the event you plan exceeds what they are envisioning, [says the MemberSuite team (opens in a new tab)](https://www.membersuite.com/blog/how-to-meet-the-needs-and-expectations-of-attendees-before-your-event) . So, connect with attendees before the meeting begins. “Find out about their education and networking goals, and learn about their questions, pain points, needs, and expectations at each stage of their attendee journey—before, during, and after the event,” they say. “The more you understand, the better you can design an attendee experience that meets their needs and exceeds their expectations.” ### Other Links of Note **Planning a meeting on a low budget?** *Smart Meetings* offers [strategies to maximize planning dollars (opens in a new tab)](https://www.smartmeetings.com/tips-tools/119635/plan-high-impact-event-on-low-budget) . **An effective home office** can be the difference between being productive or not while telecommuting. *Fast Company* talks [design tips for your at-home desk (opens in a new tab)](https://www.fastcompany.com/90398192/how-to-create-a-perfect-home-office-desk?) . **You can’t change people,** [but meetings have the potential to change lives (opens in a new tab)](https://www.conferencesthatwork.com/index.php/event-design/2019/09/cant-make-people-change/) , says meetings designer and facilitator Adrian Segar. (olm26250/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Aspiring Leader](https://associationsnow.com/tag/aspiring-leader/) [#attendee experience](https://associationsnow.com/tag/attendee-experience/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Membership](https://associationsnow.com/tag/membership/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [ArticleBack to Basics: Why Relationship Building Is the New Innovation for Future-Proofing Association MeetingsSeptember 15, 2025](https://associationsnow.com/2025/09/15/back-to-basics-why-relationship-building-is-the-new-innovation-for-future-proofing-association-meetings/) - [VideoASAE DELP Reunion 2025 & Introduction of New ClassAugust 18, 2025](https://associationsnow.com/2025/08/18/asae-delp-reunion-2025-introduction-of-new-class/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F09%2F06%2Fdaily-buzz-want-to-cultivate-member-loyalty-focus-on-your-image%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !