--- title: "Daily Buzz: LinkedIn Marketing 101" id: "48053" type: "post" slug: "daily-buzz-linkedin-marketing-101" published_at: "2019-09-24T20:33:27+00:00" modified_at: "2026-03-17T02:10:08+00:00" url: "https://associationsnow.com/2019/09/24/daily-buzz-linkedin-marketing-101/" markdown_url: "https://associationsnow.com/2019/09/24/daily-buzz-linkedin-marketing-101.md" excerpt: "Leverage LinkedIn as a marketing tool to drive brand awareness. Also: Do your chapters need more support?" taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "LinkedIn" - "Marketing" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: LinkedIn Marketing 101 LinkedIn might be a professional networking site, but for brands, it’s about more than getting social. “LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence,” [says Rebecca Hill on Nonprofit Hub (opens in a new tab)](https://nonprofithub.org/featured/a-7-step-guide-to-linkedin-marketing/) . “The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.” And that strategy starts with building out an in-depth profile for your organization. With more than 500 million users, LinkedIn gives brands the opportunity to get in front of a lot of people, Hill says. “Who are these people? People who know you! People who want to know you! People who matter: Your manager, employees, competitors and clients,” she explains. “LinkedIn provides you with an opportunity to manage whatever they learn about your strengths and your brand.” Another way to show what your organization is all about: LinkedIn posts. Like a blog post, sharing insightful commentary can help engage users, show your value, and grow your network all in one. ### The Chapter-Association Divide > Are [#chapters (opens in a new tab)](https://twitter.com/hashtag/chapters?src=hash&ref_src=twsrc%5Etfw) > worth it for [#associations (opens in a new tab)](https://twitter.com/hashtag/associations?src=hash&ref_src=twsrc%5Etfw) > ? [@peggyhoffman (opens in a new tab)](https://twitter.com/peggyhoffman?ref_src=twsrc%5Etfw) > explores in the latest blog post. [https://t.co/qPFnTYfg7l (opens in a new tab)](https://t.co/qPFnTYfg7l) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/vCciBBxcri (opens in a new tab)](https://t.co/vCciBBxcri) > > — NetForum (@NetForumCB) [September 24, 2019 (opens in a new tab)](https://twitter.com/NetForumCB/status/1176487009348661248?ref_src=twsrc%5Etfw) **Are chapters worth it?** According to the 2018 Chapter Benchmarking Report, nearly all associations said chapters are a key channel for member engagement, retention, and acquisition. Yet the report also showed that chapters tend to underperform in those three areas. “If your ROI numbers don’t pan out, that might indicate the need for a critical conversation on the future of chapters for your organization,” [says Peggy Hoffman on the NetForum blog (opens in a new tab)](https://www.netforumenterprise.com/blog/are-chapters-worth-it-for-your-association/) . “Or it might be a catalyst for restructuring or piloting a shift in how you support chapters.” ### Other Links of Note **Longtime members of your organization want their longevity to be valued.** [Smooth the Path says (opens in a new tab)](http://www.smooththepath.net/2019/09/24/long-time-members-really-dislike-this/) there is one easy way to do this. **Brain Power:** Facebook has invested in a new technology that could let you control computers with your mind. [CNET has the story (opens in a new tab)](https://www.cnet.com/news/facebook-buys-ctrl-labs-to-work-on-a-wristband-that-will-let-you-control-computers-with-your-mind/) . **Are your employees happy?** An analysis of their workplace communications may answer that question. [Quartz has the scoop (opens in a new tab)](https://qz.com/work/1709790/work-email-holds-clues-to-your-mental-health/) . (stockcam/iStock Unreleased) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Business](https://associationsnow.com/tag/business/) [#LinkedIn](https://associationsnow.com/tag/linkedin/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F09%2F24%2Fdaily-buzz-linkedin-marketing-101%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !