---
title: "Data Point: Recruitment Goes Digital"
id: "48233"
type: "post"
slug: "data-point-recruitment-goes-digital"
published_at: "2019-10-15T07:10:47+00:00"
modified_at: "2026-03-17T02:17:22+00:00"
url: "https://associationsnow.com/2019/10/15/data-point-recruitment-goes-digital/"
markdown_url: "https://associationsnow.com/2019/10/15/data-point-recruitment-goes-digital.md"
excerpt: "Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting campaigns."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "digital market"
  - "job recruitment"
  - "Social Media"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Director"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Point: Recruitment Goes Digital

According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to reach prospects, compared to 12 percent last year.

### Associations’ Top Digital Recruitment Methods

**68 percent** Facebook paid advertising

**51 percent** Search-engine optimization (SEO)

**46 percent** Remarketing (Facebook, AdRoll, or Google)

**45 percent** Search-engine ads (pay-per-click)

**32 percent** Paid banner ads on other websites

**30 percent** Lead generation via content marketing

**29 percent** LinkedIn paid advertising

*Source: Marketing General Incorporated,**[2019 Membership Marketing Benchmarking Report (opens in a new tab)](https://www.marketinggeneral.com/knowledge-bank/reports/)**, July 2019*

(anyaberkut/iStock/Getty Images Plus)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#digital market](https://associationsnow.com/tag/digital-market/)
 [#job recruitment](https://associationsnow.com/tag/job-recruitment/)
 [#Social Media](https://associationsnow.com/tag/social-media/)

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