---
title: "Data: Recruitment Goes Digital"
id: "8714"
type: "post"
slug: "data-recruitment-goes-digital"
published_at: "2019-10-17T00:00:00+00:00"
modified_at: "2026-03-14T21:59:36+00:00"
url: "https://associationsnow.com/2019/10/17/data-recruitment-goes-digital/"
markdown_url: "https://associationsnow.com/2019/10/17/data-recruitment-goes-digital.md"
excerpt: "According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to reach prospects, compared to 12 percent last year. Associations’ Top Digital Recruitment Methods Facebook paid advertising 68% Search-engine optimization (SEO) 51% Remarketing..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "Advertising"
  - "ASAEcenter"
  - "digital market"
  - "job recruitment"
  - "Membership Recruitment & Retention"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Director"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data: Recruitment Goes Digital

According to Marketing General Incorporated, 15 percent of associations now say digital recruitment is their preferred way to reach prospects, compared to 12 percent last year.

**Associations’ Top Digital Recruitment Methods**

Facebook paid advertising

68%

Search-engine optimization (SEO)

51%

Remarketing (Facebook, AdRoll, or Google)

46%

Search-engine ads (pay-per-click)

45%

Paid banner ads on other websites

32%

Lead generation via content marketing

30%

LinkedIn paid advertising

29%

Source: Marketing General Incorporated, [2019 Membership Marketing Benchmarking Report (opens in a new tab)](https://www.marketinggeneral.com/knowledge-bank/reports/)
, July 2019

Tags: [#Advertising](https://associationsnow.com/tag/advertising/)
 [#digital market](https://associationsnow.com/tag/digital-market/)
 [#job recruitment](https://associationsnow.com/tag/job-recruitment/)
 [#Membership Recruitment & Retention](https://associationsnow.com/tag/membership-recruitment-retention/)

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