--- title: "Daily Buzz: What Data You Need From Meeting Attendees" id: "48508" type: "post" slug: "daily-buzz-what-data-you-need-from-meeting-attendees" published_at: "2019-11-05T20:34:21+00:00" modified_at: "2026-03-17T02:27:10+00:00" url: "https://associationsnow.com/2019/11/05/daily-buzz-what-data-you-need-from-meeting-attendees/" markdown_url: "https://associationsnow.com/2019/11/05/daily-buzz-what-data-you-need-from-meeting-attendees.md" excerpt: "During event registration, ask attendees to provide insight into these four categories. Also: How tardiness affects a meeting." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "attendee information" - "Event Data" - "event registration" - "Meetings" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: What Data You Need From Meeting Attendees When it comes to event data, what kind of information should you ask to personalize the attendee experience accordingly? [Dave Lutz writes on Velvet Chainsaw (opens in a new tab)](https://velvetchainsaw.com/2019/10/31/5-improvements-for-event-registration-data-collection/) that these four categories are essential to the event registration process: **Job information.**What industry do attendees work in, and in what capacity? “A second data point to consider here is the size of the organization,” Lutz says. “Providing several choices for employee count ranges is less probing, but just as helpful, as annual revenue. Company type along with job function are usually the two best fields for customer segmentation.” **Reasons for attending.** “Many organizers don’t understand the motivators for attendance as well as they should,” Lutz says. “Consider adding checkboxes where registrants can flag their top two reasons for participating.” **Interests.** Many meetings offer sessions on a variety of topics, so consider adding a field that outlines individual attendee interests. That way, session suggestions are relevant and align with guest preferences. **Purchasing influence.** If you’re hosting a tradeshow, information on which attendees have purchasing power might be necessary, though, as Lutz says, “explicit behaviors (like favoriting an exhibitor, viewing product listings, or even session attendance) provide better intelligence.” ### Late To a Meeting? Your Colleagues Won’t Be Happy > Researchers looked at the impact of being late to meetings [@lucidmeetings (opens in a new tab)](https://twitter.com/lucidmeetings?ref_src=twsrc%5Etfw) > [https://t.co/f39CSJPPJ3 (opens in a new tab)](https://t.co/f39CSJPPJ3) > > — Inc. (@Inc) [November 5, 2019 (opens in a new tab)](https://twitter.com/Inc/status/1191712456583925765?ref_src=twsrc%5Etfw) **Waltzing into a meeting late?** Your fellow attendees don’t view lateness so lightly. In fact, research shows that being late causes a lot of unhappiness, anger, even violent thoughts, among colleagues. But sometimes being late is inevitable. So, if you are going to be tardy, try not to be *too* tardy. “If you’re late for reasons beyond your control, offer a sincere apology and share that reason with the group so they can all let go of the frustration that’s been building up,” [Elise Keith suggests on Inc. (opens in a new tab)](https://www.inc.com/jelise-keith/being-late-to-meetings-annoys-your-co-workers-but-heres-what-you-can-do-to-make-them-less-upset.html?cid=sf01001) “Alternatively, if you’re late for lousy reasons that are all your fault, stick with a heartfelt apology and keep the lame reason for your tardiness to yourself.” ### Other Links of Note **Compiling your end-of-year** member survey questions? The MemberClicks blog suggests [adding these six questions to the list (opens in a new tab)](https://blog.memberclicks.com/end-of-year-member-survey-for-associations-and-chambers) . **Negative feedback** can hurt. The HubSpot blog shares [how to process negative comments without taking them personally (opens in a new tab)](https://blog.hubspot.com/marketing/how-to-process-negative-feedback) . **The wait is over:** [Photoshop for iPad is finally here (opens in a new tab)](https://www.theverge.com/2019/11/4/20937111/adobe-photoshop-ipad-now-available-download-cloud-psd-workflow) , says *The Verge*. (Mykyta Dolmatov/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#attendee information](https://associationsnow.com/tag/attendee-information/) [#Event Data](https://associationsnow.com/tag/event-data/) [#event registration](https://associationsnow.com/tag/event-registration/) [#Meetings](https://associationsnow.com/tag/meetings/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyVisa Invitation Letter: Individual AttendeeApril 13, 2006](https://associationsnow.com/2006/04/13/visa-invitation-letter-individual-attendee/) - [VideoExhibitor RegistrationJanuary 12, 2010](https://associationsnow.com/2010/01/12/exhibitor-registration/) - [TemplateMembers onlyVisa Invitation Letter to RegistrantApril 13, 2006](https://associationsnow.com/2006/04/13/visa-invitation-letter-to-registrant/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F11%2F05%2Fdaily-buzz-what-data-you-need-from-meeting-attendees%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !