--- title: "Daily Buzz: Is Social Media Getting Less Social?" id: "48873" type: "post" slug: "daily-buzz-is-social-media-getting-less-social" published_at: "2019-12-20T20:55:57+00:00" modified_at: "2026-03-17T02:41:45+00:00" url: "https://associationsnow.com/2019/12/20/daily-buzz-is-social-media-getting-less-social/" markdown_url: "https://associationsnow.com/2019/12/20/daily-buzz-is-social-media-getting-less-social.md" excerpt: "New research shows that users are moving away from public social platforms. Also: revamping meetings in 2020." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "book events" - "Business" - "conferences" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Is Social Media Getting Less Social? It’s no surprise that social media is—well, social. But come next year, platforms might start to trend away from that, [says Hootsuite CEO Ryan Holmes on Fast Company (opens in a new tab)](https://www.fastcompany.com/90444337/in-2020-social-media-will-be-less-social) . His insight comes on the heels of the company’s annual [Social Media Trends Report (opens in a new tab)](https://hootsuite.com/research/social-trends) . “Considering the controversies that have surrounded social networks of late, it’s no surprise to see that users are fleeing public platforms for the relative privacy of messaging apps and closed groups,” Holmes says. In fact, 63 percent of people prefer sharing and talking about content in private channels, [according to research from GlobalWebIndex (opens in a new tab)](https://www.globalwebindex.com/reports/social) . Holmes says this trend will only grow: “Expect to see private and one-to-one platforms continue to thrive in 2020,” such as [Instagram’s newly launched Threads platform (opens in a new tab)](https://about.fb.com/news/2019/10/introducing-threads/) . Another callout of Hootsuite’s report: the evolution of social media incentives. More recently, signature features, such as “likes,” have been criticized for creating larger problems. “Algorithms to surface interesting updates end up prioritizing provocative and misleading news,” Holmes explains. “Metrics like followers and likes encourage mindless sharing and undercut meaningful engagement. A commitment to open dialogue gives free rein to bullies and trolls.” Come 2020, Holmes says platforms will confront these issues. Instagram, for example, has already started testing hidden like counts. “The motivation: Encourage users to engage with videos and photos on their own merits, rather than simply following the herd,” Holmes says. ### Up Your Conference Culture > 2020 tuneup: Six [#marketing (opens in a new tab)](https://twitter.com/hashtag/marketing?src=hash&ref_src=twsrc%5Etfw) > insights from our 2019 [#B2BDreamTeam (opens in a new tab)](https://twitter.com/hashtag/B2BDreamTeam?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/XKesvWfrkv (opens in a new tab)](https://t.co/XKesvWfrkv) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/Ac6LWf6C1c (opens in a new tab)](https://t.co/Ac6LWf6C1c) > > — Event Marketer (@EventMarketer) [December 20, 2019 (opens in a new tab)](https://twitter.com/EventMarketer/status/1208051430776438784?ref_src=twsrc%5Etfw) **Kicking off the next decade** with a roster full of events? Make meetings memorable by re-evaluating conference culture, says Ojas Rege, chief product officer at One Concern, [in an interview with Event Marketer (opens in a new tab)](https://www.eventmarketer.com/article/prep-new-year-dream-team/) . “With the nontraditional events, it’s about thinking minute by minute, hour by hour, what’s the experience, what are the interactions, what do I do as a user, how do I flow through the space—not just where I sit and watch a presentation,” he explains. “If you give the audience something that lets them do their jobs better, they love it, and they value it, and they become loyal.” ### Other Links of Note **Dealing with end-of-year stress?** *Forbes* shares [strategies to help you cope (opens in a new tab)](https://www.forbes.com/sites/joyceearussell/2019/12/16/need-help-managing-the-end-of-the-year-stress/#4f4f3553361e) . **Make your website accessible** [with these six tips (opens in a new tab)](https://www.convinceandconvert.com/digital-marketing/how-to-make-your-website-accessible-for-disabled/) from *Convince & Convert*. **Once a member joins,** it’s time to start on your retention efforts. MultiBriefs outlines five ways associations can c[reate an inclusive environment and offer value from the start (opens in a new tab)](http://exclusive.multibriefs.com/content/5-ways-to-sustain-association-membership/association-management) . (neoblues/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#book events](https://associationsnow.com/tag/book-events/) [#Business](https://associationsnow.com/tag/business/) [#conferences](https://associationsnow.com/tag/conferences/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoASAE TV Daily Recap: Final Day at the 2024 ASAE Annual Meeting & ExpositionAugust 15, 2024](https://associationsnow.com/2024/08/15/asae-tv-daily-recap-final-day-at-the-2024-asae-annual-meeting-exposition/) - [VideoSneak Peek: Highlights from Day 3 of the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/sneak-peek-highlights-from-day-3-of-the-2024-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 2 from the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/asae-tv-daily-recap-day-2-from-the-2024-asae-annual-meeting-exposition/) - [VideoSneak Peek: Highlights from Day 2 of the 2024 ASAE Annual Meeting & ExpositionAugust 12, 2024](https://associationsnow.com/2024/08/12/sneak-peek-highlights-from-day-2-of-the-2024-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2019%2F12%2F20%2Fdaily-buzz-is-social-media-getting-less-social%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !