--- title: "Stay Dry: Cider Association Launches New Month" id: "48912" type: "post" slug: "stay-dry-cider-association-launches-new-month" published_at: "2020-01-06T22:18:37+00:00" modified_at: "2026-03-17T02:43:20+00:00" url: "https://associationsnow.com/2020/01/06/stay-dry-cider-association-launches-new-month/" markdown_url: "https://associationsnow.com/2020/01/06/stay-dry-cider-association-launches-new-month.md" excerpt: "With a monthlong campaign highlighting “dry” ciders, the American Cider Association wants to ensure that everybody knows how dry—and sugar-free—they are." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AI" - "AssociationsNow" - "beverages" - "Business" - "Marketing" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Stay Dry: Cider Association Launches New Month Just because hard cider has apples in it does not make it sugary. If you’re a fan of the drink, you know this truism by heart, but for those who aren’t, a new campaign by the American Cider Association aims to set you straight. Last week, ACA [announced a new monthlong campaign (opens in a new tab)](https://ciderassociation.org/press-release-dry-cider-january-announced-by-cider-association/) called Dry Cider January, which aims to promote its members’ cider variants that contain no sugar. The ciders on the list—about 50 as of this writing, sold by more than 20 vendors nationwide—come in various sizes and distributions (some in cans, some on tap, and some in bottles), but all have one thing in common: They’re fruity but not sugary. In a news release, ACA Executive Director Michelle McGrath says there’s a distinction, and for those looking for just that distinction, there’s a lot of benefit to be found. “The brain has a hard time distinguishing fruity from sweet. Many ciders with absolutely no sugar in them can still be fruit-forward,” McGrath explained. “You’ll find there are a multitude of dry ciders available when you start seeking them.” So what makes a beverage dry? Simply put, it’s a byproduct of the fermentation process, which converts sugar to alcohol. Ciders without any residual sugars left over after the process are said to be “bone dry.” While some cider-makers will add fruit juice to the mix to balance out the acidity, others prefer to keep it bone dry. Dryness has become a common distinguishing factor of ciders, and some list it on their packaging. (A similar technique of removing the sugars through the fermentation process is being used by a beverage that isn’t a cider but has gained popularity in recent years—[White Claw Hard Seltzer (opens in a new tab)](http://nymag.com/intelligencer/2019/09/how-tax-policy-gave-us-white-claw.html) .) ACA, which is asking its members to submit additional “dry” cider variants, says that it plans to identify other types of ciders to promote throughout the year. (Solstizia/iStock/Getty Images Plus) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#beverages](https://associationsnow.com/tag/beverages/) [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoJose Arana on Discover Puerto Rico’s Partnership with ASAEOctober 3, 2024](https://associationsnow.com/2024/10/03/jose-arana-on-discover-puerto-ricos-partnership-with-asae/) - [VideoPartnerships that Drive Success: ASAE Strategic Partnership AllianceAugust 26, 2025](https://associationsnow.com/2025/08/26/partnerships-that-drive-success-asae-strategic-partnership-alliance/) - [ArticleWhat AI Means for Your Marketing Team (and Your Next Hire) October 28, 2026](https://associationsnow.com/2026/10/28/what-ai-means-for-your-marketing-team-and-your-next-hire/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F01%2F06%2Fstay-dry-cider-association-launches-new-month%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !