--- title: "Daily Buzz: A Leap in Nonprofit Email Open Rates" id: "48939" type: "post" slug: "daily-buzz-a-leap-in-nonprofit-email-open-rates" published_at: "2020-01-08T22:39:06+00:00" modified_at: "2026-03-17T02:44:29+00:00" url: "https://associationsnow.com/2020/01/08/daily-buzz-a-leap-in-nonprofit-email-open-rates/" markdown_url: "https://associationsnow.com/2020/01/08/daily-buzz-a-leap-in-nonprofit-email-open-rates.md" excerpt: "A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Digital Engagement" - "Marketing" - "nonprofit" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: A Leap in Nonprofit Email Open Rates In a year when worldwide email open rates decreased, nonprofits bucked the trend. [According to Forbes (opens in a new tab)](https://www.forbes.com/sites/chrisstrub/2020/01/07/npoemail/#21bd8845bd73) , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 percent. Nonprofits were behind only government organizations in email open rates last year. “For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in *Forbes*. When should nonprofits send an email? The answer has changed in the past year. “Campaign Monitor found that, for nonprofits, Wednesday (26.20 percent) was the highest-performing day; in the 2018 report, Sunday (22.9 percent) had been the No. 1 day for nonprofit emails,” he wrote. Though nonprofits saw a bump in email open rates, the industry’s average click-through rate dropped slightly from 2.66 percent in 2018 to 2.60 percent in 2019. Even with the drop, nonprofits still matched the global average for 2019. ### VR Technology Creates Connections at CES > We’re at [@CES (opens in a new tab)](https://twitter.com/CES?ref_src=twsrc%5Etfw) > , joining the discussion around VR. Technology like this can help seniors combat social isolation, keeping them connected to their communities and to the world around them. [#CES2020 (opens in a new tab)](https://twitter.com/hashtag/CES2020?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/WclGydXRnY (opens in a new tab)](https://t.co/WclGydXRnY) > > — AARP (@AARP) [January 8, 2020 (opens in a new tab)](https://twitter.com/AARP/status/1214726028314234881?ref_src=twsrc%5Etfw) You may not have made it to CES this year, but AARP did. At the show in Las Vegas this week, AARP Innovation Labs unveiled [Alcove (opens in a new tab)](https://alcovevr.com/) , an application used with the Oculus Go VR headset that aims to connect family members across generations by bringing them together inside a virtual world. “The application, released in beta last year and hitting CES this week with many new features, is set up like a virtual home where people can move around in ‘rooms’ and choose destinations to visit together,” [AARP’s Christina Ianzito (opens in a new tab)](https://www.aarp.org/home-family/personal-technology/info-2020/vr-social-connections.html) wrote on the association’s website. The app is about creating a shared experience, says Rick Robinson, vice president of product development for AARP Innovation Labs. “You can have a 15-year-old in Washington, DC, looking at the Eiffel Tower with his grandparents in California,” he told Ianzito. ### Other Links of Note **Software as a service.** Wes Trochlil of [Effective Database Management (opens in a new tab)](https://mailchi.mp/effectivedatabase/wess-wednesday-wisdom-3843773?e=0802d8ac13) describes how SaaS is changing the landscape for association software. **Association community-building** takes both online and offline engagement, says Fonteva’s Jake Fabbri in a recent article for [Corbin Ball & Co (opens in a new tab)](https://www.corbinball.com/article/19-associations-foundations/268-assn-communitybuilding) . **Your social media strategy** should focus on strengthening connections with customers and turning social data into actionable insights, says [Katherine Kim at Sprout Social (opens in a new tab)](https://sproutsocial.com/insights/2020-enterprise-social-strategy/) . (Redlio Designs/DigitalVision Vectors) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#Digital Engagement](https://associationsnow.com/tag/digital-engagement/) [#Marketing](https://associationsnow.com/tag/marketing/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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