--- title: "Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity" id: "48978" type: "post" slug: "daily-buzz-wanna-make-a-marketing-splash-bring-in-a-celebrity" published_at: "2020-01-10T22:39:15+00:00" modified_at: "2026-03-17T02:45:38+00:00" url: "https://associationsnow.com/2020/01/10/daily-buzz-wanna-make-a-marketing-splash-bring-in-a-celebrity/" markdown_url: "https://associationsnow.com/2020/01/10/daily-buzz-wanna-make-a-marketing-splash-bring-in-a-celebrity.md" excerpt: "The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. Also: what your organization can do to stay relevant." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AI" - "AssociationsNow" - "Marketing" - "Meetings" - "publicity" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, [Pitchfork reports (opens in a new tab)](https://pitchfork.com/news/henry-rollins-is-the-los-angeles-tourism-boards-new-pitchman/) . The first four premiered this week on Discover Los Angeles’ official [YouTube page (opens in a new tab)](https://www.youtube.com/user/yourlosangeles/featured) . In the series, Rollins takes the viewer through LAX for a lesson in how to navigate, and even enjoy, Los Angeles’ largest international airport. Along the way, he offers such travel tips as taking advantage of automated check-in services and keeping tabs on your ID at all times. Known for his punk rock roots and trademark intensity, as well as his career as a poet and commentator, Rollins could be considered an unexpected choice as a pitchman. Yet Rollins’ involvement has already garnered attention for the tourism marketing organization in unusual places. In addition to *Pitchfork*, major music news outlets such as [Rolling Stone (opens in a new tab)](https://www.rollingstone.com/music/music-news/henry-rollins-los-angeles-tourism-934706/) and [Stereogum (opens in a new tab)](https://www.stereogum.com/2069201/henry-rollins-la-tourism-youtube-series/video/) have reported on the series, exposing the campaign to an audience that otherwise might not have seen it. ### How Your Organization Can Stay Relevant > 5 key things an organization can do in their search for relevance (via [@marybyers (opens in a new tab)](https://twitter.com/marybyers?ref_src=twsrc%5Etfw) > ) [https://t.co/L9DG57evYc (opens in a new tab)](https://t.co/L9DG57evYc) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/UkXsFy2pfH (opens in a new tab)](https://t.co/UkXsFy2pfH) > > — Deirdre Reid, CAE (@DeirdreReid) [January 9, 2020 (opens in a new tab)](https://twitter.com/DeirdreReid/status/1215382243503476740?ref_src=twsrc%5Etfw) **Organizations are locked in a constant struggle** to stay relevant. To keep your members, volunteers, and donors engaged, you must change with the times, writes [David Fry for Mary Byers’ blog (opens in a new tab)](https://www.marybyers.com/guest-blog-avoid-the-one-word-that-threatens-your-organization/?MessageRunDetailID=1089896501&PostID=10001696) . “Change is all around us, and with technology it moves at a light-speed pace. When the environment in which we operate has experienced seismic shifts, how can groups expect to remain relevant unless they change with it?” Fry asks. In the search for relevance, Fry says organizations must be willing to reinvent themselves in response to what people want. “I encounter organizations every day that are pretty much ‘doing what they’ve always done,’” he says. “At the same time, they wonder why younger people don’t want to join, donate, get involved, or volunteer. The fundraising events they sponsor are not much different. Attendance evokes a déjà vu feeling, year after year, and yet they wonder why attendance is dropping.” ### Other Links of Note **Update Firefox:** Mozilla has warned users to update its web browser to the latest version to avoid a potential cyberattack. [TechCrunch has the story (opens in a new tab)](https://techcrunch.com/2020/01/10/firefox-security-bug-zero-day/) . **Looking for a boost in productivity?** Practice these rituals, suggests [Beth Kanter of Beth’s Blog (opens in a new tab)](http://www.bethkanter.org/2020/) . **Tools of engagement:** [The Hootsuite blog (opens in a new tab)](https://blog.hootsuite.com/get-brand-instagrams-explore-page/) offers tips to get on Instagram’s Explore page in 2020. (YouTube screenshot) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Meetings](https://associationsnow.com/tag/meetings/) [#publicity](https://associationsnow.com/tag/publicity/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F01%2F10%2Fdaily-buzz-wanna-make-a-marketing-splash-bring-in-a-celebrity%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !