---
title: "Data Point: Top-of-Mind Topics"
id: "49004"
type: "post"
slug: "data-point-top-of-mind-topics"
published_at: "2020-01-12T07:40:02+00:00"
modified_at: "2020-01-12T07:40:02+00:00"
url: "https://associationsnow.com/2020/01/12/data-point-top-of-mind-topics/"
markdown_url: "https://associationsnow.com/2020/01/12/data-point-top-of-mind-topics.md"
excerpt: "To create valuable member benefits, services, and content, you have to know what’s on members’ minds."
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---

[Home](https://associationsnow.com/)
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 » Data Point: Top-of-Mind Topics

In a survey by Naylor Association Solutions exploring the state of communications in associations, respondents ranked the topics that resonate most with members.

1. Network with industry peers
2. How-to/best practices
3. Career/professional development
4. Industry news/trends
5. Lobbying/advocacy
6. Technology
7. Programs for young professionals
8. Member news
9. Industry job openings
10. Coverage of key industry events

*Source: Naylor Association Solutions,**[2019 Association Communications Benchmarking Report (opens in a new tab)](http://resource.associationadviser.com/2019-comm-benchmark-download)**, August 2019*

(fonikum/Getty Images)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#Communications](https://associationsnow.com/tag/communications/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#Trends](https://associationsnow.com/tag/trends/)

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