--- title: "Daily Buzz: Finding Success Without Facebook" id: "49229" type: "post" slug: "daily-buzz-finding-success-without-facebook" published_at: "2020-01-27T22:34:41+00:00" modified_at: "2026-03-17T02:54:46+00:00" url: "https://associationsnow.com/2020/01/27/daily-buzz-finding-success-without-facebook/" markdown_url: "https://associationsnow.com/2020/01/27/daily-buzz-finding-success-without-facebook.md" excerpt: "For some, the social media platform is no longer a part of their marketing plans. Also: What associations can do to attract new members." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Advertising" - "AssociationsNow" - "Business" - "Marketing" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "For-Profit CEO / President / Owner / Partner" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Finding Success Without Facebook With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, [Inc. reports (opens in a new tab)](https://www.inc.com/christine-lagorio-chafkin/small-businesses-ditch-facebook-marketing-advertising.html) . The outlet recently conducted a survey of CEOs and other senior-level executives: 32 percent said they are now getting less for their marketing dollars with Facebook than they used to, while 27 percent said they mistrust Facebook’s use of their business data. As a result, these organizations have shifted their marketing efforts to other platforms. “Several of the executives who told *Inc.* they have stopped advertising on Facebook over the past year were from business-to-business companies, which often can find customers more reliably on LinkedIn or through other marketing channels,” writes *Inc.*’s Christine Lagorio-Chafkin. The fast-growing Modo Modo Agency is focusing on producing content for Instagram and LinkedIn, while the electronics reseller Buyback Boss is using SEO and Google Ads to find a new audience after ditching Facebook seven months ago. Jack Wight, Buyback Boss’s chief executive, told *Inc.* that the company was not making any money on its Facebook advertisements in 2018. “The marketing cost was just higher than other channels,” he says. In the past, Facebook has acknowledged increased advertising costs, while user growth slowed: Lagorio-Chafkin pointed out that Facebook finance chief David Wehner said that in the fourth quarter of 2017 alone, the average price per ad climbed 43 percent, while the number of ad impressions served increased just 4 percent. ### Optimize Your Association for Today’s Work Environment > Don’t optimize for generation, rather optimize for environment and career stage. [https://t.co/OlbNWJiPmN (opens in a new tab)](https://t.co/OlbNWJiPmN) > [#ASAE (opens in a new tab)](https://twitter.com/hashtag/ASAE?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/P8XWmjrue0 (opens in a new tab)](https://t.co/P8XWmjrue0) > > — Amanda Lea Kaiser (@AmandaLeaKaiser) [January 27, 2020 (opens in a new tab)](https://twitter.com/AmandaLeaKaiser/status/1221778668034363392?ref_src=twsrc%5Etfw) **For some associations, attracting younger members** is a challenge. But is this a generational issue or an environmental one? Environmental, argues [Amanda Kaiser on the Smooth the Path blog (opens in a new tab)](http://www.smooththepath.net/2020/01/23/people-are-people-no-matter-their-generation/) . “Our environment has shifted so much that the typical association structure does not serve new members well. New members don’t have the time or the luxury of attention,” Kaiser says. With that in mind, Kaiser says when reshaping your organization, don’t focus on generations, instead solve for the current professional environment. “Are people in the different generations all that different? Fundamentally no,” Kaiser says. “Everything outside of us in the workplace is changing. But what people want is the same.” ### Other Links of Note **Right on schedule.** A recent post on the Hootsuite blog highlights the [benefits of a social media content calendar (opens in a new tab)](https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/) and how to put one together. **It’s more cost effective** to [invest in member retention efforts (opens in a new tab)](https://nonprofithub.org/featured/4-tips-for-maximizing-association-membership/) than member acquisition. Fonteva’s Jake Fabbri shares tips on getting your members to renew on the *Nonprofit Hub* blog. **Are cynical coworkers bringing you down?** *Quartz*’s Sarah Todd explains [the secret to dealing with them (opens in a new tab)](https://qz.com/work/1790859/how-to-deal-with-cynical-coworkers/) . (ComicSans/iStock/Getty Images Plus) [Michael Hickey](https://associationsnow.com/author/michael-hickey/) Michael Hickey is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/michael-hickey/) Tags: [#Advertising](https://associationsnow.com/tag/advertising/) [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [ArticleBefore Members Can Say Yes, They Have to Find YouOctober 14, 2026](https://associationsnow.com/2026/10/14/before-members-can-say-yes-they-have-to-find-you/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F01%2F27%2Fdaily-buzz-finding-success-without-facebook%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !