--- title: "Membership Hack: Super Bowl Wager" id: "49285" type: "post" slug: "membership-hack-super-bowl-wager" published_at: "2020-01-31T22:59:29+00:00" modified_at: "2020-01-31T22:59:29+00:00" url: "https://associationsnow.com/2020/01/31/membership-hack-super-bowl-wager/" markdown_url: "https://associationsnow.com/2020/01/31/membership-hack-super-bowl-wager.md" excerpt: "Members of the Home Furnishings Association placed a friendly wager in advance of Super Bowl LIV. The $1,000 bet benefited a local nonprofit and created opportunities for press coverage and social media engagement." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "community engagement" - "Membership" - "Public Relations" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Membership Hack: Super Bowl Wager **How to hack it?**To up the ante for Super Bowl LIV, two member companies of the Home Furnishings Association—Crowley Furniture in Kansas City and Hoot Judkins Furniture in San Francisco—placed a friendly bet on their NFL home teams: the Kansas City Chiefs and the San Francisco 49ers. The wager of $1,000 would benefit the winning HFA member’s charity of choice. “We love this friendly competition with Hoot Judkins Furniture,” said Crowley [in a HFA blog post (opens in a new tab)](https://myhfa.org/game-on-hfa-members-make-a-friendly-wager-on-super-bowl-liv/) . “This is a very exciting time for Kansas City, and we love being able to cheer on our Chiefs while also giving to a well-deserving local nonprofit.” In the end, the Kansas City Chiefs won the game 31-20, and the $1,000 donation went to Crowley Furniture’s selected charity, Charlie’s House, which has a mission to prevent injuries and accidents to children in and around the home. **Why does it work?** The Super Bowl wager not only benefited a worthy cause, but it also helped boost HFA’s visibility in the week leading up to the big game. The association received press coverage in [trade publications (opens in a new tab)](https://www.furnituretoday.com/community-news/hoot-judkins-crowley-furniture-make-super-bowl-bet-for-charity/) and [local media outlets (opens in a new tab)](https://www.newsbreak.com/california/redwood-city/news/0Nvo0zoX/hoot-judkins-crowley-furniture-make-super-bowl-bet-for-charity) . **What’s the bonus?**HFA members also took to social media to show their home-team pride, boosting the association’s social engagement rates on Facebook and Twitter last week. > It’s on [@Crowleyhome (opens in a new tab)](https://twitter.com/Crowleyhome?ref_src=twsrc%5Etfw) > ! We have a $1000 Super Bowl bet on the line with this furniture store located in KC! The losing city will pay $1000 to the winning stores favorite charity! Our charity is [@RWC_PAL (opens in a new tab)](https://twitter.com/RWC_PAL?ref_src=twsrc%5Etfw) > [#redwooscity (opens in a new tab)](https://twitter.com/hashtag/redwooscity?src=hash&ref_src=twsrc%5Etfw) > [@my_HFA (opens in a new tab)](https://twitter.com/my_HFA?ref_src=twsrc%5Etfw) > [@FurnitureToday (opens in a new tab)](https://twitter.com/FurnitureToday?ref_src=twsrc%5Etfw) > [#realwoodfurniture (opens in a new tab)](https://twitter.com/hashtag/realwoodfurniture?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/0eldCGoehU (opens in a new tab)](https://t.co/0eldCGoehU) > > — Hoot Judkins (@HootJudkins) [January 22, 2020 (opens in a new tab)](https://twitter.com/HootJudkins/status/1220016809698455555?ref_src=twsrc%5Etfw) The Vince Lombardi Trophy, handed to the winner of the Super Bowl. (Matt McGee/Flickr) [Tim Ebner](https://associationsnow.com/author/tim-ebner/) Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor. [More articles by this author](https://associationsnow.com/author/tim-ebner/) Tags: [#community engagement](https://associationsnow.com/tag/community-engagement/) [#Membership](https://associationsnow.com/tag/membership/) [#Public Relations](https://associationsnow.com/tag/public-relations/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [ArticleTurn Your Members Into the Media’s Go-To Experts: A Guide for AssociationsSeptember 25, 2025](https://associationsnow.com/2025/09/25/turn-your-members-into-the-medias-go-to-experts-a-guide-for-associations/) - [ArticleWhy Your Association Should Start a Podcast (and How to Do It Well)September 22, 2025](https://associationsnow.com/2025/09/22/why-your-association-should-start-a-podcast-and-how-to-do-it-well/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2020%2F01%2F31%2Fmembership-hack-super-bowl-wager%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !